An unforgettable experience, created just for you

Whether you’re a growing business or a thriving franchise, we’ve got strategies, business insights, and inspiration for everyone.

Business owners

Business strategy

Attend sessions to help piece together your business’s big picture. For software-specific education, check out the MBU and Booker University add-ons.


We’ll share wellness industry trends to help you make future decisions.

Managers and staff

Customer care

Discover how to upsell and improve customer loyalty using service and sales techniques.

Team building

Grow closer with your team and learn valuable skills for managing and collaborating.


Expert advice

BOLD’s breakouts will expose you to industry leaders and successful business owners who inspire.


It's all about who you meet. Make lasting connections with other entrepreneurs and wellness enthusiasts.

You'll get all this, too

Breakout sessions

Choose from 60 educational sessions on everything from client retention and pricing to marketing and staff management.

Wellness classes

Hit the ground running every morning with bootcamp, yoga, cardio dance, and other classes designed to clear your head and fire you up.


Connect with likeminded business owners, professionals, and entrepreneurs throughout the event.


Celebrate your first day of BOLD with music, food, drinks, and dancing at the legendary Tavern on the Green, overlooking historic Central Park.


Bring your team—get 15% off when you purchase two or more tickets.


Spring Special

Ends April 24


Early Bird

Ends June 12


Summer Special

Ends July 31



Ends August 25



Limited availability—add to any package.


VIP Experience


Mindbody University


Booker University


Add-on details

Take advantage of everything BOLD has to offer with these special events available for purchase during registration.

VIP Experience Package

Available for any pricing package, you’ll get VIP seating* at our keynotes, a private party at Magic Hour Rooftop Bar and Lounge on Tuesday (August 25), priority conference check-in, and exclusive swag.

*Please arrive at least 10 minutes prior to the session to take advantage of VIP seating.

Mindbody University

Work with industry experts to establish effective business strategies and develop your software knowledge. Learn how to break down specific metrics, catered to your business.


Get the most out of your software with reports that identify your key performance indicators.


You’ve got the basics—now focus on your business plan with sessions to help you grow and expand.

Booker University

Learn how to set up and optimize your software—including metrics and reports crucial to gauging the health of your business—with in-product tutorials taught by our technical experts. Then, get help from industry consultants in interpreting your business data and strategizing ways to streamline your sales, retail, and staff operations to effectively grow your bottom line.

Frequently asked questions

What’s BOLD?

BOLD is Mindbody's annual conference. Three days to meet and mingle with wellness, fitness, and beauty industry professionals, share the latest trends, preview what’s next, and learn how to maximize every minute of every business day.

Where will BOLD take place?

All three days of the BOLD conference will be held at the Hilton Midtown. The BOLD Bash goes down at Tavern on the Green on Wednesday, August 26, and is included with all BOLD conference passes.

How much do full conference tickets cost?

Get your tickets early to get the best price. We also have add-ons to get more value from your time at BOLD. Please refer to our pricing section for more information.

Can I buy a BOLD Bash ticket for a friend?

Yes, you may add BOLD Bash tickets to your purchase of a full conference pass. BOLD Bash tickets are $75 each.

Who should come?

We have education designed for everyone—owners, managers, front desk staff, and entrepreneurs. Your team will come away with new skills and insights directly applicable to their jobs.

Is there time to relax and unwind?

Absolutely. Choose from a multitude of fitness classes taught by some of the nation’s top instructors, mix and mingle during breaks, and get loose on the dance floor at the BOLD Bash. This year’s BOLD is happening within walking distance of many iconic New York spots, including Central Park, the Broadway district, and Times Square. Grab a new friend and go make some memories.

What if I have been to BOLD before?

We have a brand-new lineup of educational offerings. Hear new topics from some of your favorite speakers, and welcome new speakers like Josh York, Richard Toutounji, Connie Holen, and Josh Biro.

Will food and accommodations be provided?

With the exception of the exclusive VIP event, Welcome Mixer, and BOLD Bash, food is not included.

Accommodations are not included in your ticket. We have a room block with an exclusive discount for BOLD conference attendees of $249/night. There are a few food options at the Hilton Midtown and variety of options to eat within a few blocks of the hotel.

Will you have a special hotel rate for attendees?

Yes, we have a hotel room block with an exclusive discount for BOLD conference attendees of $249/night. Rooms are available first come, first served.

Is seating assigned?

We have reserved seating for our VIP ticket holders* at keynote sessions. Otherwise, all seating at keynote and breakout sessions is available first come, first served. We suggest you arrive early to reserve the best seat.

*Please arrive at least 10 minutes prior to the session to take advantage of VIP seating.

Can I buy a ticket there?

No, tickets are only available while they last online—get yours today.

Are tickets refundable or transferable?

If you request a cancellation before June 30, 2020, you will get a full refund (minus a $25 processing fee per registrant). If you request to cancel between July 1 and July 31, 2020, you’ll receive a 50% refund of your ticket price. Cancellation requests received after July 31, 2020 will not be refunded, but you may still transfer your ticket to another individual. All refund and transfer requests must be communicated in writing to Please note: All tickets are transferable to another person at any time.

What should I wear?

For sessions: Whatever is comfortable—this conference is casual.

For wellness classes: Bring your workout clothes.

For the BOLD Bash: Cocktail attire is recommended.

What if I’ve never been to a conference before or don’t know anyone going?

We’d love to be your first conference experience. We know it can be daunting going somewhere new with people you don’t know. Our staff are there to make you feel welcome. There are plenty of other opportunities to meet other attendees, including our Welcome Mixer, wellness classes, and the BOLD Bash.

Is there a conference app?

Yes—attendees will receive an email with instructions to access your conference schedule a few weeks prior to the event.

Do I need to bring a computer?

If you’re attending Mindbody University or Booker University on Tuesday, yes! For the main conference, you don’t need a computer unless you want to use it to take notes.