Daily Schedule

Day 1: Tuesday, August 25

3:00 PM – 7:30 PM

Registration Open and Expo Hall Open

4:00 PM – 5:00 PM

Breakout Sessions

PANEL: Trends Impacting our Industry

Select Panelists

This panel explores the consumer behaviors that are shaping the future of the wellness industry. We will examine generational and geographic spending habits, retail and product consumption trends, innovative forms of wellness technology, and how you can leverage these insights to iterate within your own business.

Work Life Balance for Entrepreneurs

Anna Renderer La Fata – Host, POPSUGAR Fitness & Vito La Fata – Owner, Fitness Profit Systems

When you’re working on building your business AND being a parent and partner, it can feel like it’s just not possible to accomplish your goals while maintaining the other obligations in your life. But it is! Here are some things we’ve learned that will help you balance your work and personal lives. Learn how to get clear on the vision and “why” of your business, create open lines of communication, focus on the needle movers, create blocks of time for progress, and create an environment that works well for progress.

4:00 PM – 5:00 PM

Wellness Classes

Wellness Underground

Craig Smith – Founder, Collaborative Base Studio

Craig has shared the stage with the likes of Madonna, Michael Jackson, and Britney Spears. Come enjoy an upbeat dance experience, crafted specially for you by one of NYC’s most creative choreographers.

Psoas Release for Anxiety Relief

Janie Larmour – Founder, Zen Ki Yoga

Experience how easy it is to lengthen and strengthen your psoas to relieve back pain, improve your posture, and create better hormone flow. Learn how this deep core muscle is related to anxiety, as well as your adrenal glands and reproductive system, and how working this muscle with Zen Ki Yoga can put you back into balance and leave you feeling lighter, taller, calmer, and more confident. Discover your innate internal power as you connect to your true self on a deeper level, using ancient Chinese medicine combined with modern exercise science.

FitMetrix Showcase

These high energy classes allow you to experience Mindbody’s FitMetrix tracking equipment in an intimate class setting. These classes are limited to 24 slots. Sign up soon!

5:30 PM – 6:30 PM

Breakout Sessions

PANEL: EDI in Wellness

Select Panelists

From the way that you market your services and the amenities that you provide within your facility, to the ways that you cultivate community within your space, opportunities abound for creating inclusivity within your business. This panel explores psychological concepts on equality, diversity, and inclusivity (EDI), as well as tactical approaches you can take to create an environment that feels approachable for all.

Top Video Marketing Trends for 2020: How to Stand Out on Instagram and Beyond

Jason Hsiao – Founder & CEO, Animoto

The rise of video on Instagram is undeniable, and it’s great news for fitness brands, who have a unique advantage when it comes to video marketing. With the emergence of vertical video, fitness businesses are flocking to Instagram Stories to boost their social video marketing. So, how can your brand stay ahead of the curve?

5:30 PM – 6:30 PM

Wellness Classes

HIIT Challenge

Rachel Blackman - Training Director, Get Fit Modesto

Experience a version of Get Fit's acclaimed group training style, "HIIT Challenge," a competitive and community-based experience that delivers a unique blend of bodyweight training, strength, and high intensity intervals. This 45-minute session will challenge even the best.

The MELT Method – Self-Care Experience

Sue Hitzman – Creator, MELT Method®

The MELT Method is a breakthrough self-treatment system that restores the supportiveness of the body's connective tissue to decrease the accumulated stress, tension, and compression caused by the repetitive postures and movements of everyday living. MELT simulates the hands-on techniques that manual therapist Sue Hitzmann uses to eliminate stress, pain, and dysfunction in her private clients. MELT is the very first Hands-off Bodywork method developed for the general public as a self-care tool for common and chronic aches and pains.


Barre3 is rooted in three fitness disciplines—ballet barre, Pilates, and yoga. It’s designed to lift, lengthen, and tone your entire body. Its signature, results-oriented, three-step sequence includes an isometric hold, controlled one-inch movements, and functional large range of motion.

FitMetrix Showcase

These high energy classes allow you to experience Mindbody’s FitMetrix tracking equipment in an intimate class setting. These classes are limited to 24 slots. Sign up soon!

Day 2: Wednesday, August 26

6:30 AM – 9:30 AM

Registration Open

7:00 AM – 7:45 AM

Wellness Classes


Heidi Kristoffer – Creator, Microsoft Bing Fitness Yoga & MSN Yoga

A fast-paced blending of strength, core, inversion and arm-balance-focused flows, high intensity cardio intervals, traditional yoga kriyas, and a little bit Xtra, this class is one big sweaty yoga party! Pumped with great music and uber-positive vibes, you’ll leave feeling elated, totally clear-headed, full of optimism, and exhausted yet energized!

"Formation" – Beyoncé Starpop Dance Class

Byron – Instructor, Banana Skirt Fitness

Channel your inner pop star. This is a fun, Beyoncé-inspired workout taught by one of our professional Banana Skirt instructors. By the end of this class, you’ll have learned a full section of Beyoncé's FORMATION choreography. Class begins with a high-energy warmup and ends with a cool down. This is a fun fitness class that will leave you feeling empowered and completely sweaty! You do not need any dance experience. YOU CAN DANCE WITH US!

Core Conditioning

Russell Jarrett – Strength and Conditioning Coach, Infinity Health Club

Core Conditioning is a blended modality class. It has elements of bodyweight strength, mobility, and flexibility, but with a constant need to access and challenge your core abdominal strength. When doing this class, you’ll find yourself thinking of a conditioning workout mixed with some yoga and Pilates elements—you’ll definitely keep your heart rate elevated. It's unique in makeup but has pieces of everyone's favorite workout. At the end, we finish with some relaxing box breathing techniques to leave you feeling trained yet calm.

FitMetrix Showcase

These high energy classes allow you to experience Mindbody’s FitMetrix tracking equipment in an intimate class setting. These classes are limited to 24 slots. Sign up soon!

8:00 AM – 8:30 AM

Conference Kickoff, Rick Stollmeyer, Mindbody CEO

8:30 AM – 9:30 AM

Mindbody Product Spotlight, Sunil Rajasekar, Mindbody CTO

9:30 AM – 10:00

Expo Hall Open

10:00 AM – 10:45 AM

Breakout Sessions

Supercharge Your Fitness Studio's Growth: What the Top 5% Are Doing Right Now

Josh Leve – Founder & CEO, Association of Fitness Studios

In an overcrowded market where competition is everywhere, the Association of Fitness Studios (AFS) is carving a niche for all current and aspiring studio/gym owners to get better connected and learn what the best of the best are doing to grow their businesses and differentiate like never before.

PANEL: Owning Your Suburb – Leveraging Local Community for Marketing and Retention

Select Panelists

Cultivating relationships and strategic partnerships within your community can often be a missing piece to your marketing and retention efforts. Panelists discuss how they have successfully leveraged local PR and media efforts, brand partnerships, and community involvement to build their businesses.

The "Own it All" Mindset: Unlock Your Full Potential, Get Unstuck, and Accomplish What You Know Is Possible

Andrea Lucas – Founder, Barre and Soul

Join Andrea as she shares the one mindset shift that allowed her to overcome rock bottom to build a multimillion-dollar empire—and inspire thousands of people to change their lives for the better. Get actionable tips and practical advice on how to prioritize like a boss, release “mom guilt,” and use your time more intentionally. Walk away ready to release fear and propel yourself from one powerful achievement to the next.Refocus on your personal power as we end with breath work and guided meditation.

The IT Factor

Lisa Simone Richards – Publicist and Founder, Lisa Simone Richards, Inc.

How do popular fitness brands like SoulCycle, Barry’s Boot Camp, and Orangetheory get to charge $30+ for a class and still have a waitlist? Even though there’s a similar studio down the street doing the exact same thing for less money, but they’re barely half full? What are these name brand fitness businesses doing to create sold out status and build a tribe of raving fans who are willing to pay top dollar?

Automation or Personalization? Why That’s the Wrong Bloody Question

Nt Etuk – Founder & CEO, FitGrid

As our businesses grow and we get busier and busier and have less and less time to reach out and truly connect with our clients, the question cannot be “What can I automate and what can I personalize?”—the question has to be “What Can I Not Afford to Personalize?”

Salon & Spa Session – Scott Missad Keynote

Scott Missad, President & CEO, Gene Juarez Salons and Spas & ISBN President

Scott will assess the current state of the industry and examine what is on the horizon for beauty businesses. He’ll also dive into how your business can stay on the cutting edge of what’s ahead.

Mindbody Product Showcase: How to Use Mindbody Marketing Suite to Maximize Retention

Mindbody Product Expert

Customer retention is critical to your growth and success. In this session, you’ll learn tips and tricks on how to keep clients coming back with Mindbody’s Marketing Suite tools.

11:00 AM – 11:45 AM

Breakout Sessions

Blueprint to Scale

Ian Weinberg – Founder, Ian Fitness

Learn my step-by-step operational blueprint and how I went from being one PT training in the park to 10 brick and mortar locations with 40+ employees and 7 figures in revenue. 

PANEL: Partnered in Business – Managing This Unique Relationship

Select Panelists

Whether you’re business partners with a friend, spouse, family member, or silent partner, navigating this relationship can be littered with challenges, dramatic disagreements, and important compromises. The success of the business often hinges on the health of this pairing. This panel explores the effective tools and strategies that those long partnered in business have learned along the way.

Don’t You Dare Say the B Word

Jacki Carr – Co-founder, Rock Your Bliss

Let’s talk balance and boundaries. Is it possible we have given busy a bad name? How do we define boundaries and keep them? Join Goal Coach Jacki Carr for a deep dive into the elusive meaning of balance in our fast-paced culture that thrives on work, work, work. Together we will define balance and explore clear language to set boundaries and keep them so that when we are busy, we are busy with things that matter.

Future-proof Your Marketing: How to Be a Step Ahead

Connie Holen – Owner, Pixality Design, Mindbody Certified Consultant

Scrambling to keep up with the latest hot social media platform? Worried you’re missing out on digital marketing secrets only the top businesses know? Learn how your business fits into the Information Age and how you can create valuable, branded content to beat the trends and finally gain control of your marketing this year and for years to come.

Cultivating Community: Embracing Diversity & Inclusion in Your Business

Heather White – CEO, TRILLFIT

Community feel is one the most crucial reasons why a customer might choose your business over your competitors. For some consumers, your space might feel wonderful, but others may not feel they have a place there. This presentation will walk through concrete tactics and plans to develop a diversity and inclusion roadmap for your business.

Salon & Spa Session: Leveraging Other Wellness Communities to Grow Your Beauty Business

Select Panelists

Hear from several beauty businesses that are strategically creating relationships within their communities, often a missed opportunity within your marketing and retention efforts. Panelists discuss how they have successfully leveraged local PR and media efforts, brand partnerships, and community involvement to build their businesses.

Mindbody Product Showcase: How a Branded App Can Improve Customer Loyalty 

Mindbody Product Expert

In this session, learn how to increase customer loyalty and improve retention by using a personalized, branded app. 

11:45 AM – 1:30 PM

Break and Expo Hall Open

12:15 PM – 1:00 PM

Wellness Classes

Dance Cardio Fitness

Jimmy Crowell – Dance Instructor, 305 Fitness

305 is more than an addictive cardio dance party. It’s a safe space where you can release your inhibitions, let your freak flag fly, and meet open-minded people while getting stronger and happier. In an industry obsessed with scales and calories, we’re all about twerking hard while loving and appreciating our bodies exactly the way they are.

Hybrid8 Class - Circuit Training & Yoga Fusion

Alyssa Charboneau – Founder & Co-owner, Liber8Fit Underground

The best of both worlds! Our Hybrid8 class will get your heart pumping and sweat flowing with 40 minutes of circuit training followed immediately by 20 minutes of restorative yoga flow. All fitness levels welcome as we work mind and body in one session.

FitMetrix Showcase

These high energy classes allow you to experience Mindbody’s FitMetrix tracking equipment in an intimate class setting. These classes are limited to 24 slots. Sign up soon!

1:30 PM – 2:30 PM

Keynote to Be Announced Soon

2:45 PM – 3:30 PM

Breakout Sessions

How Underlying Needs Drive Behavior and What to Do About It

Christina Harbridge – Chief Mischief Officer, Allegory, Inc

Ever notice that humans can be quite irrational in their decision making and behavior? This is a compelling opportunity to tap into as a wellness practitioner and often requires counterintuitive action. In this fast-paced, highly interactive session, don’t expect to sit still and listen. You’ll work in guided small groups to experience underlying needs and ways to liberate and leverage behavior. The session will come with six months of eLearning to put the tactics on the ground to accelerate your individual outcomes.

PANEL: Virtual Fitness: Friend or Foe?

Select Panelists

From wall-mount mirrors to on-demand videos and apps, in-home and on-the-go fitness programs are more accessible than ever. This panel explores virtual fitness consumer trends and how they are affecting brick and mortar businesses. Learn from individuals who are successfully leveraging virtual offerings to supplement their in-house services and the tools they are utilizing to do so.

Just Do It

Josh York – Founder & CEO, GYMGUYZ

Josh York is the very definition of an entrepreneur—driven by passion, no stranger to risk, a leader who knows the value of building a strong culture, and a commitment to being the best. In this session, Josh will show you how to win, stay motivated, build a strong mindset, and stay focused—all of the tools that helped him build the GYMGUYZ empire and shine as one of the most celebrated entrepreneurs in the world.

The Business Success Formula - How to Stop Cash from Walking Out Your Door

Nina Israel – Accountant, Taryn Financial, Mindbody Certified Consultant

Business owners are continually told that they need to know their numbers. While this is 100% true, knowing your numbers is useless in business unless you know what they mean and how you can improve them. The Business Success Formula is a financial presentation designed for the business owner, not their accountant or bookkeeper. Focused on providing a high-level view in an easy to understand format, this presentation coaches business owners not only on what they need to measure but how to interpret what they measure.

Investing in Your Team

Carisa Findley – Senior Director Operations and Training, Elements Massage

Learn the most effective strategies for implementing employee training programs and continued education as a primary tool for staff retention, satisfaction, and engagement.

Salon & Spa Session: Retail Revolution

Kristi Valenzuela – Summit Salon Consultant

This engaging session will address the current challenges of retailing salon products in today's market—whether it's service providers who have “retailphobia” or competing with the new online channels that are selling professional product. Walk away with new information on how to win by understanding the buying and selling experience.

Mindbody Product Showcase: How Mindbody’s AI receptionist can help you book more customers 

Mindbody Product Expert

Our new artificial intelligence (AI) receptionist helps you convert missed calls to customers with intelligent auto-replies and two-way text messaging. Want to learn more? Join us at this informational session. 

3:45 PM – 4:30 PM

Breakout Sessions

Using Data to Drive Your Business Forward

Parnell Woodard – Founder, Adaptive Analytics, Mindbody Certified Consultant

We'll be focusing on "operationalizing" data to help drive your business forward. Reporting in and of itself is generally rearview in nature, instead of using data to prohibit loss of business or to prepare your team to win new clients and grow your business. We'll tackle subjects like "Clients at Risk" and "Revenue at Risk," as well as Active Opportunities and how the data in Mindbody can enable them.

PANEL: Staff Management: Strategy, Performance, and Leadership

Select Panelists

As a fitness, wellness, or beauty business owner, the team you cultivate is critical to the success of your business. This panel explores successful recruiting and onboarding strategies, how to create long term commitment from your staff, and operational efficiencies you can implement to streamline and motivate their performance.

Creating an Irresistible Brand

Ron Selvey – Vice President, Marketing at Mindbody

Your future clients are interacting with you right now, before they even walk through your doors or book a session. Do you have a marketing strategy that reaches them along every touchpoint of the customer journey? In this session we cover ways to create an integrated and seamless marketing strategy across search, social, and mobile platforms - one that increases your visibility and enhances customer experience and retention.

Broadcast your Brilliance: The Only Real Way to Cut Through the Noise and Stand Out from the Crowd.

Josh Biro – Founder, Nomad Business Coaching, Mindbody Certified Consultant

This session will cover why content is the most powerful root of your business, how everything branches from it, which content people actually buy, how to make your content memorable in a way that makes your competition obsolete, and how formatting your content it is key to people consuming all of it. When you start broadcasting your brilliance, your business will no longer get lost amongst the masses. Instead, people looking to improve their lives will understand the massive value you offer and will be lining up around the block to pay you for it.

Crafting the Customer Experience: The Untapped Competitive Advantage

Luke Carlson – Founder & CEO, Discover Strength

This presentation walks attendees through the eight business truths about customer experience/service and outlines a framework that allows each company to develop their own comprehensive customer experience strategy and tactics. Attendees will know exactly what to go to work on next following the presentation.

Salon & Spa Session: Owner's Guide to Profit

Amy Carter – CEO, Empowering You Consulting

If you've ever wished for a step-by-step guide to making more money, your wish is granted. In this class you'll learn techniques to double sales, design a profit-filled menu, and position your business for strong and lasting growth.

Partner Showcase

A selection of Mindbody tech partners will demonstrate their integrated offerings.

4:30 PM – 6:00 PM

Expo Hall Open

8:00 PM – 11:00 PM


Celebrate your full first day of BOLD with music, food, drinks, and dancing at the legendary Tavern on the Green, overlooking historic Central Park.

Day 3: Thursday, August 27

6:30 AM – 9:30 AM

Registration Open

7:00 AM – 7:45 AM

Wellness Classes

Sweat. Stretch. Meditate.

Tami Schneider – Founder, Cleveland Yoga

This class starts with generating heat and loosening up your body. Experience new power, vitality, and freedom through movement, then allow the generated heat to take you deep into opening your hips. End with a short meditation to bring balance to your day.

Caribbean Workout

Tavia Bailey – Founder, Brukwine

This Caribbean-influenced workout features dancehall and reggae music, combining cardio and dance, stressing waist and leg movements, for epic sweating and toning results.

BARRE | Refined

Erica Gray – Owner & Founder, BARRE + bay wreath

This class thoughtfully guides you through an intense workout that dramatically targets, sculpts, and changes postural muscles to create deep control and core strength. Through a combination of intense isometric movements, our full body workout challenges key muscle groups—legs, glutes, chest, back, arms, and core—until they are fully fatigued, then focuses on elongation and stretching to shape muscles and fascia. All exercises are low impact and easy on the joints, dramatically improving the body in incredible time. This traditional barre technique pays close attention to body alignment, precision, and reaching true muscle failure.

FitMetrix Showcase

These high energy classes allow you to experience Mindbody’s FitMetrix tracking equipment in an intimate class setting. These classes are limited to 24 slots. Sign up soon!

8:00 AM – 4:30 PM

Expo Hall Open

8:30 AM – 9:15 AM

Breakout Sessions

10x Your Business and Still Have a Life

Nikki Warren - Founder, KAIA FIT

Hear about simple and effective ways to increase your productivity, profitability, and revenue, plus tools to creating a sustainable business that you enjoy.

PANEL: Navigating a Successful Exit Strategy

Select Panelists

Are you ready to sell your business? Whether you’re looking to offboard one of many locations to an employee successor, designing appeal to sell to a corporate franchise, or executing a traditional sale, there are overarching best practices to ensure the process is compliant and organized. This panel reviews the nuts and bolts of brokering a sale that is tidy and effective for all involved.

Exceeding Average: Lessons from the Mat—a World Champion’s powerful tools for entrepreneurs

Pedro Araujo – Owner, Gracie Barra

4x World Champion and Gracie Barra Studio owner Pedro Araujo challenges you to not settle for average. Leaving his home country and immigrating to the US at a very young age, Pedro harnessed the power of discipline to survive and thrive in a new country, while working diligently at his craft to become a celebrated world champion—all before embarking on a career as an entrepreneur. Now a studio owner, Pedro has taken his skillset recipe for success and applied it to grow his brand.

THE ATTENTION ECONOMY: Learn How to Gain and Hold Your Customers’ Attention Online

Richard Toutounji – Founder, COM Marketing

Find out the three important steps needed in digital marketing for your fitness and wellness business. Learn how to grow your brand online one view at a time with Facebook and Instagram advertising. Identify the five content pillars needed in any online marketing campaign. Discover how to make your social media stand out from the crowd.

Turn Your Cash-Eating Monster into a Cash-Flow Cow

Shannon Simmons – President, NetBooks Accounting

Experience an introduction to a financial system (Profit First) that helps you keep more of your business revenue for your personal lifestyle, ensure you can pay your rent and staff on time (every time, with no stress), and build an emergency fund—all at the same time.

Salon & Spa Session: PANEL: Monetizing the Self-care Movement for Your Beauty Business

Select Panelists

Self-care is on the rise and wellness businesses are uniquely positioned to capitalize on it. Whether a potential customer is looking for a trusted modality like a massage or facial, or looking to try something new, the time is now to celebrate and promote your unique offerings. Panelists explore how branding, product partnerships, and strategic content planning can help deliver your services to the right audience.

Mindbody Product Showcase: How to Use Video on Demand to Grow Your Business

Mindbody Product Expert

Many business owners see the growing video on demand (VOD) trend as a threat to their business. Attend this session to see how VOD can actually enhance your bottom line.  

9:30 AM – 10:15 AM

Breakout Sessions

How Health Plans Are Baking In Fitness Benefits and the Effect on the Wellness Industry

Ed Buckley – CEO, Peerfit

The new buzzword in the fitness industry is corporate wellness. The revenue is sound and consistent, and the member population is engaged and active. And the next evolution of this industry is getting the health plans directly involved and paying for employee’s fitness activities. Hear key data points and statistics on the success of a fully funded fitness benefit.

PANEL: Re-imagining Your Brand—Getting Clear on Who You Are

Select Panelists

Are you looking to position your business in the market a little differently, maybe appeal to a more diverse audience, or just give what feels like an outdated look a facelift? This panel examines how to get clear on what you want your brand to reflect about your business and how to most effectively strategize and execute a re-brand or brand refresh.

Become a MONEY Magnet

Coach Mike – Founder, Coach Mike Speaks

In this talk, you’ll discover your unique style of becoming a magnet for money—how to have vision, clarity, mission, focus, and execution.

The Experience Age: Personalizing the Member Journey

Kyle Riley & Emma Masters – Co-Founders, Experience Age Consultancy

As business evolves from information to what is now known as the experience age, we take a deep dive into its effect on how people choose to spend their money. In the fitness industry, we’re seeing a shift in member expectations and perceived value and a need for something greater than exercise alone. Why is it that people are willing to spend double or triple at a small boutique studio vs. a larger chain? Analysis of the most successful brands shows that the answer is not simply the product alone, but comes down to two key principles: an end-to-end member experience that offers more than just exercise, and a personalized approach that focuses on the physical and emotional needs of every member.


Cory Sterling – Owner, Conscious Counsel

Hear an explanation of the legal basics that Mindbody studio owners need to know to operate their studios with best legal practices.

Salon & Spa Session Keynote to Be Announced Soon

Mindbody Product Showcase: How to Optimize Your Mindbody App Listing to Attract More Customers 

Mindbody Product Expert

The Mindbody app brings new customers to your door. We’re running national ads to spread the word about Mindbody to your customers across the US, so it’s more important than ever to make sure your app listing stands out. Join us to learn eight ways to optimize your app listing. 

10:30 AM – 12:00 PM

Building a Wellness Business That Lasts

Mindbody CEO, Rick Stollmeyer, and a showcase of other Mindbody business owners, highlight their entrepreneurial journeys. Hear stories of challenge met with determination and grit, creativity in the face of adversity, and an authentic enthusiasm for the brands they've brought to life.

12:00 PM – 2:00 PM

Break and Expo Hall Open

12:15 PM – 1:00 PM

Wellness Classes

Qigong for Life Vitality

Gadu Schmitz – Qigong Master, Spring Forest Qigong

Master Gadu will lead a sequence of simple but powerful Qigong movements to help activate the body's Qi, our essential life force. These specific energy movements from Spring Forest Qigong will help awaken the internal energy within and remove energy blockages. The movements are gentle and easy to learn, regardless of your age or physical condition. The movements are immediately followed by a five-minute Qigong meditation to harvest the Qi.


Merissa Dyer – Owner, WOMENBOX

WOMENBOX is a motivating, energizing, and transformative workout for women. Boxing effectively trains the entire body, while a mix of H.I.I.T. and circuit exercises keep your heart rate at its peak.

Total Body Burnout

Nikki Warren – Founder, Kaia Fit

Infused with high energy, heart pounding beats, and high-level coaches, this class will hit every major muscle, torch calories, and make you sweat AND smile! This is one you don't want to miss.

FitMetrix Showcase

These high energy classes allow you to experience Mindbody’s FitMetrix tracking equipment in an intimate class setting. These classes are limited to 24 slots. Sign up soon!

2:00 PM - 3:15 PM

Keynote Presentation: A Moderated Q&A with Jameela Jamil

Be sure to attend this insightful conversation with actress and activist Jameela Jamil, who will share about her experiences as a performer, her passion for body neutrality, and her advocacy in exposing the dangers of toxic diet products.

3:15 PM - 3:45 PM

Expo Hall Open

3:45 PM – 4:30 PM

Breakout Sessions

Rethinking Retreats: Using Travel to Grow Your Fitness Business

Ian Danielson – Owner, SolSeed Retreats

People in the US spend over $1 trillion per year on travel. Fitness studio owners are uniquely positioned to participate in this industry via its fastest-growing segment: experiential travel. If executed well, a studio's travel program grows and strengthens its community, improves its ability to attract and retain top talent, and adds meaningfully to its bottom line. We’ll discuss the opportunity, what investments are necessary to succeed, how to mitigate risks, and how to perpetuate this new revenue stream and all its associated benefits. The yoga retreat has paved the way. Pioneering studios of other fitness modalities are enjoying the same spoils. It's time to take your community out of the studio and into the future of fitness retreats.

PANEL: From Crowdfunding to Investor Sourcing—Securing Funds for Your Expansion

Select Panelists

Whether you are looking for a startup loan for a first venture, investment backing to purchase a franchise, or examining more locations for an existing entity, capital is key and sourcing capital even more critical. This panel examines a multitude of options for funding—SBA loans, crowdfunding, capital leases, and capital loans—and what may be the most effective strategy for your purposes.

Be Masterful

Timea Gaines – Creator, Timea Gaines Inc.

This talk trains audiences on how to develop the mental agility to get through obstacles by choosing to shift their mindset, master their mouths, and take control of their well-being. You can speak yourself into a pit or you can speak yourself out of a pit. Going through cancer, failure, and multiple losses, Timea had to develop mental toughness and produce at high levels through extreme circumstances—and now she helps others do the same.

Killing It on the Gram - Leveraging Your Instagram Following for Community Building

Philesia Morris-Manuel – Founder, Romance and Dance

Overwhelmed by Instagram? Do you feel you don’t have enough time to post? We get it. Between editing photos, writing captions, finding the best time to post, responding to comments, and trying to get more followers, using Instagram for your business is a lot! Let me show you a few tricks to the trade. Learn to finally take control of your Instagram marketing with tips and time-saving techniques that put you in the driver’s seat.

Studio Design: Explore the Journey of a Thriving Brand from Concept to Grand Opening

Barbara Chancey – Founder, Barbara Chancey Design Group and Indoor Cycle Design

This entertaining, fun-filled presentation will offer a sneak peek into the "why" of studio design. From small startups to corporate club remodels, learn the secrets to wait-list classes and industry-crushing growth.

Salon & Spa Session: PANEL: The Rise of Sustainable Practices in the Beauty Industry

Select Panelists

Consumers are becoming more conscious of not only what they put in their bodies, but on their bodies, as well. Transparency in product sourcing, ingredients, and production is becoming a desired practice and the ability of businesses to follow suit will become more and more critical in the years to come. This panel hears from spa and salon businesses that have effectively adopted these practices and how they’re using them to their advantage.

Mindbody Product Showcase: How to Turn Mindbody Reports into Actionable Insights 

Mindbody Product Expert

It’s easy to get overwhelmed by all the reports and data you can pull from Mindbody. In this session, you’ll learn the five most important reports you should run, and we’ll explain how to analyze the data to identify ways to optimize your business performance. 

4:45 PM – 5:30 PM

Breakout Sessions

Start Where You Are

Chris Beer – B.Well Consulting, Mindbody Certified Consultant

Business owners come to consultants seeking change. They want higher revenue. More clients. Less employee turnaround. And, change is admirable. It’s exciting. But it also takes planning. Before we can begin our journey, we need to know where we are. You wouldn’t take a road trip without knowing your starting point,right? That’s why a SWOT analysis is one of the signature places to start when assessing your business needs. SWOT analysis is an incredibly simple yet powerful tool to help you develop your business strategy, whether you’re building a startup or guiding an existing company.

PANEL: Optimizing the Craze For Wearables within Your Business

Select Panelists

Fitness tech is driving a cross-demographic craze. As the desire grows for quantifiable metrics on individual performance or competition within a group, wearables are becoming a staple of the fitness experience. This panel explores creative ways that wellness businesses are leveraging the enthusiasm for these data-driven devices.

Look Up! - How to Achieve Your Goals by Shaking, Breaking, and Challenging Your Thinking

Todd Mitchem – Business Leader, Ex-Tech CEO, Author

Adults make an average of 35,000 decisions on a daily basis. Each choice comes with a degree of impact that can change the course of a person's life dramatically. The good news is that each of us is ultimately in charge of those decisions, and in control of the impact.

Invigorate your Online Marketing to Dominate your Market

Billy Polson – Founder, DIAKADI

Is your online marketing successfully connecting you with your ideal customers and inspiring them to become paying clients? In this workshop-style lecture, attendees will perform a complete assessment of their current online marketing presence, including their search engine performance, website design, social media presence, and online reviews. Then, using the same essential marketing elements and strategic techniques used by our industry’s most successful brands, students will develop a clear plan to upgrade their most beneficial online marketing methods to better represent their brand, attract their ideal customers, and convince them to make a purchase.

From a Company of One to a Company of Many - How to Attract and Retain a Quality Team

Maria Bardet – Founder, HUMANI Pilates

Our team is our greatest asset in creating a sustainable and fulfilling business. Unfortunately, that’s often not the case with many fitness studios or small businesses, who often struggle with building, maintaining, and retaining a team. In this presentation, Maria will share the essential pre-hiring, onboarding, and staffing process that will ensure that we have not just a team, but the right team. Maria will explain how to create a lasting company culture that keeps our teams fulfilled, inspired, and committed to our company's mission.

Salon & Spa Session: Six Figure Hairdresser, The Global Standard and Six Figure Sales

Harry Duprey Wood IV – Author & Founder, Six Figure Hairdresser

Customer experience is everything. We’ll explore ways to deliver a higher level of customer satisfaction through innovative technology, engaging employees to test new ways to educate the guest specifically on how to recreate the look at home.

Partner Showcase

A selection of Mindbody tech partners will demonstrate their integrated offerings.