Daily Schedule

Day 1: Tuesday, August 13

9:00 AM – 5:30 PM

MINDBODY University Add-on*

Get even more out of BOLD. Learn the fundamentals of MINDBODY reporting to track the key performance indicators (KPIs) for your business in the beginner track. Or, choose the advanced track to explore topics like PR, multiple locations, and the lifetime value of your clients.

*This is a paid add-on to your BOLD registration. You must purchase this while registering, or add it by clicking “Modify Registration” in your confirmation email.

3:00 PM – 7:30 PM

Registration and Expo Hall Open

Beat the crowds and check in a day early, then explore the Expo Hall.

4:00 PM – 5:00 PM

Breakout Sessions

Marketing Funnels Made Easy

Vito La Fata | Owner, Fitness Profit Systems

Funnels are essential to automating your business. When you consistently create quality leads, warm up your relationships, and make passive sales, your free time and revenue increase. Learn how to build a winning funnel with this step-by-step formula.

The Promise

Coach Mike | Founder, 1 on 1 Health Fitness

In this session, Coach Mike will share how you can keep your promise to yourself within your business—and how to grow against the odds.

4:00 PM – 5:00 PM

Wellness Classes

Sponsored by Peerfit

Yin and Storytelling

Rachel Roberts | Owner, The Yoga Bar and Bija Retreats

Practice mindful and slow yoga poses as Rachel shares stories from mythology, Native American lore, and more. Heal your joints, lengthen muscles, and restore the body. Yin yoga is for students of all levels.

Outdoor HIIT Challenge

Rachel Blackman | Training Director, Get Fit Modesto and Michelle Kendrick | Boot Camp Director

Experience a version of Get Fit Modesto's acclaimed group training style, "HIIT Challenge." The HIIT Challenge is a competitive and community-based experience that delivers a unique blend of bodyweight training, strength, and high intensity intervals. This 45-minute session will challenge even the best.


Kirsten Potenza | Founder, POUND Fit

This unique cardio jam session is inspired by the infectious, energizing and sweat-dripping fun of playing the drums. You won’t just listen to music—you’ll become the music in this exhilarating, full-body workout that combined conditioning and strength training with yoga and Pilates-inspired movements.

5:30 PM – 6:30 PM

Speed Networking

Meet fellow BOLD attendees in a quick and fun speed networking session. Don’t forget business cards!

5:30 PM – 6:30 PM

Breakout Session

Video is Changing Everything: How to Stand Out on Social

Sally Sargood | Head of Social, Animoto

Fitness is a visual business. But how do you create shareworthy social videos that engage your audience and drive real-world results? Learn key video marketing strategies to bring video into your existing marketing and differentiate your brand.

5:30 PM – 6:30 PM

Wellness Classes

Sponsored by Peerfit

ELDOA Spinal Fitness

Bryce Turner | Owner, Beach Fitness

ELDOAs are postural exercises designed to create space within the spine. These exercises will improve posture, decompress the back, and reduce pain. Developed by French osteopath, Guy Voyer, D.O., ELDOA is a French acronym that translates to: Longitudinal Osteo Articular Decoaptation Stretches.

Champion Workout with the Chosen One

Tyron Woodley | Co-founder and Owner, ATT Evolution

Spend an hour training with the Chosen One, Tyron Woodley. In this total-body workout, Woodley incorporates martial arts techniques to deliver a high-energy cardio routine that tones, strengthens, and defines the body on multiple movement planes.

Flowing Into Greatness

Rosie Acosta | Yoga Teacher Trainer and Writer

This class focuses on helping you boost your productivity by re-energizing your mind and body to achieve your highest potential. Enjoy a few brisk active poses, one inversion, pranayama, and a short meditation. All levels welcome.

6:30 PM – 7:30 PM

Welcome Mixer

Sponsored by Peerfit

Stop by our mixer to mingle and get to know fellow attendees.

Day 2: Wednesday, August 14

6:30 AM – 9:30 AM

Registration Open

7:00 AM – 7:45 AM

Wellness Classes

Sponsored by Peerfit

Brave Breathwork

Mija Speakman | Owner, Mijas Malas

This 60-minute class is designed to bring forth mindfulness and deepen our connection to ourselves. We’ll start with a sun salutation to warm the body, then settle into a dynamic breath practice that encourages you to step into your full self. The pranayama practice will last around 30 minutes. You’ll leave feeling energized, clear, and grounded.

The Yoga Shred™ An Empowering, Cardio-Enhanced Yoga Flow!

Sadie Nardini | Founder, Core Strength Vinyasa Yoga and The Yoga Shred

The Yoga Shred® is a blend of new, more joint mindful high intensity interval training (HIIT) moves built from yoga poses. Strengthen your asanas and cross-train with far superior cardio, calorie burn, and muscle definition than yoga alone can give you.

Kaia Cross-Training

Angela Patterson | Head of Franchise Support & Development, Kaia FIT and Nikki Warren | Founder and CEO, Kaia FIT

Lead by the dynamic duo, Coaches Nikki and Angela, this cross-training class is a unique mix of high intensity cardio, functional movement and weighted/non-weighted exercises. Backed by hot beats and swift transitions, you'll burn major calories and leave with a sweaty smile. Progressions and modifications are provided for all exercises.

TRILLFIT Cardio Dance

Melisa Valdez | Head Instructor, TRILLFIT

TrillFit’s signature dance class blends Beyoncé-worthy choreography (who doesn’t love a good twerk sesh?) with multiple rounds of HIIT to sweat your way to a tighter, toned body. Sneakers are required. All levels welcome.

8:10 AM – 8:30 AM

Conference Kickoff: Rick Stollmeyer, MINDBODY CEO

8:30 AM – 9:30 AM

Keynote Presentation: A Moderated Q&A with Kristen Bell

Don’t miss this exciting conversation with Kristen Bell—an actress and entrepreneur—who will share about her experiences in business, wellness, and balancing it all.

9:00 AM – 6:00 PM

Expo Hall and MINDBODY Hall Open

Get to know our partners and discover how they can add even more power to your business. Then, visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations are also available.

9:30 AM – 10:00 AM

Visit the Expo Hall and MINDBODY Hall

10:00 AM – 10:30 AM

State of the Industry: MINDBODY Data Insights

The wellness industry is changing, as consumer expectations and technology entrants push the industry forward. Using MINDBODY's data and insights, we'll demystify important market and technology trends, giving you a read on the landscape that will help you to consciously evolve your business.

10:30 AM – 11:15 AM

MINDBODY Product News

Hear the latest product and feature news from MINDBODY, and get a sneak peek at what’s coming.

11:15 AM – 1:00 PM

Break and Expo Hall

11:30 AM – 12:15 PM

Wellness Classes

Sponsored by Peerfit

Beats, Balance, Flow

Kari J. & DJ RyToast | Proprietors, Beats, Balance, Flow

Kari J. and DJ RyToast are two fierce females that specialize in bringing high-energy vibes and dope music to conscious spaces. Expect postures that’ll get your blood pumping, your soul moving, and your booty shaking. Whether you’re on a journey to deepen your personal practice, or just curious about yoga, they’re saving a mat for you!

Psoas Release for Anxiety Relief

Janie Larmour | Owner, The Centre of Yoga

Release your psoas muscle group with the combined ancient Chinese medicine and modern exercise science techniques of Zen Ki Yoga®. Come to this session to lengthen, strengthen, and build a connection with your deep core muscles—and learn how to control and eliminate anxiety and stress.

Barre for All Ages and Fitness Levels

Shannon Higgins | Founder, Studio Barre

Barre is an intense, full-body workout that uses small isolated movements while incorporating cardio and stretching. All levels welcome.

1:00 PM – 2:00 PM

Breakout Sessions

Rock Your Social Media In 2019: How to Create A More Clear, Magnetic Online Presence & Attract Your Perfect Audience

Sadie Nardini | Founder, Yoga Shred™ and Core Strength Vinyasa Yoga™

Join Sadie—one of the world's top online course creators and virtual studio leaders—for her best social media practices for 2019. Learn how to get more creative and save more time. Plus, you even get a free e-course!

Redefining the “New Client” for 2020 and Beyond

Ingrid Thompson | Founder, Healthy Numbers, Inc.

There’s a new wave of clients for the health and fitness industry. Many of them go unnoticed, but they’re just waiting for an opportunity to join in. This session will cover who these new clients are, and how you can bring them into your business.

Demystifying Your Financials

Cristina Garza | Founder and Chief Number Cruncher, Accountingprose

Is the financial health of your business keeping you up at night? Learn how to use your financial statements to drive your business’s growth (and not drive you crazy). Explore how to interpret financial statements, leverage key financial metrics, and make the numbers work for you.

The Physiology of Commitment

Christina Harbridge | Founder and misChief Executive Officer, Allegory Inc.

There’s a distinct difference in a person being committed versus being compliant. In this highly interactive practical session, learn how to talk the way people physiologically and emotionally listen. Gaining commitment is not a lot of words, it’s the ability to accelerate feelings and biochemistry with brevity.

Corporate Wellness: Defined, Designed, and Delivered

Moderated by Erin Holohan | Director of Wellness, MINDBODY

Walking meetings, onsite massages, company challenges—a reported 73% of employers provide some form of wellness offering, and the business case has never been better. In this moderated Q&A, current MINDBODY customers will discuss the design, marketing, and delivery of an impactful corporate wellness solution.

Salon & Spa Track: Keynote Speaker

Scott Missad | President and CEO, Gene Juarez Salons and Spas & President of ISBN

Scott will assess the current state of the industry and examine why, all too often, salon and spa business owners let fear guide many of their business decisions. He’ll examine how self-assessment, internal reflection, and staying focused can give you a clearer idea of your business—and help you achieve your goals.

2:15 PM – 3:15 PM

Breakout Sessions

Leaving the Pit and Leading a Better Tomorrow

Josh Boyd | Founder and CEO, The 12

Being a leader can come with many unexpected pitfalls. We’ll explore ways to recognize and manage the emotions surrounding these times and how to move through them. Learn how to communicate to your team about hardships and propel your company forward with a renewed sense of unity.

Simple Social Media Strategies to Attract New Clients

Anna Renderer | Host, Popsugar Fitness

Nearly 80% of clubs and studios neglect their social media, or simply do it wrong. Get simple social media strategies to save you time and money while growing your community—all without having to hire a social media consultant!

Closing the Deal: Tips and Considerations When Buying or Selling a Business

Ati Khatri | Partner, Horwood Marcus & Berk

Interested in buying health or wellness businesses? Or, are you considering selling the business that you’ve built? This presentation will lay out various factors both buyers and sellers should consider when either acquiring or divesting a business.

The Intrapreneur vs Entrepreneur: Automate and Monetize Your Business in 3 Steps

KK Hart | CEO, Hart Marketing

Large companies like Amazon, Apple, Disney, and Tesla are known for their accomplishments, but have you ever considered what aspects of their success can be applied to your business? This session will explore three steps you can take to make your business even better.

Conversation with Jill Dailey

Jill Dailey | Owner and Founder, The Dailey Method

Don’t miss this talk with the founder of the Dailey Method, moderated by a MINDBODY executive.

Salon & Spa Track: Retail Revolution

Kristi Valenzuela | Co-owner, Summit Salon Business Center

This engaging session will address the current challenges of retailing salon products in today’s market—whether it’s service providers who have “retailphobia” or competing with the new online channels that are selling professional product. Walk away with new information of how to win by understanding the buying and selling experience.

3:30 PM – 4:30 PM

Breakout Sessions

How to Win Growth Marketing with Google’s Automated Solutions

Katheline Jean-Pierre | Senior Group Manager, Google

Google has automated 94% of its ads to help you scale your business and bring in more money. Learn the details and scope of executing the best ad strategy for your growth.

Own It All: The One Mindset Shift to Make Anything Possible

Andrea Isabelle-Lucas | Founder, Barre & Soul and Author, Own It All

Join Andrea as she shares the one mindset shift that allowed her to overcome teen motherhood, poverty, and domestic violence to build a multimillion-dollar empire—and inspire thousands of people to change their lives for the better. This session will use a guided meditation to help you envision the future with no limitations.

How Teacher Training Can Solve Your Staffing Issues

Heather Erdmann | Owner, Pilates Science Consulting

When studios and gyms can’t hire fast enough to meet the demands of their business, they lose money. Learn how growing your team of teachers, instructors, and trainers can be profitable for your business, and four ways to get started with teacher training.

The Digital Fitness Blueprint: Launching Online Courses, Membership Sites, Events, and Retreats

Vito La Fata | Owner, Fitness Profit Systems

Scale your message and reach more people outside your business. Learn how you can take your expertise and turn it into online courses, membership sites, and immersion experiences and retreats . Tap your creativity, build a new revenue model, and inspire a movement out of the change you create!

Enterprise Panel

Moderator and Panelists | To Be Announced

Ask some of the biggest names in boutique fitness and wellness about their experiences. MINDBODY enterprise clients will discuss success, obstacles, and leadership development in the ever-evolving landscape of fitness, as well as the shifting marketplace of wellness.

Salon & Spa Track: Power Up Your Leadership

Amy Carter | Owner, Empower You Consulting

A strong brand needs a strong leader. Discover your true leadership potential and learn ways to build better leaders within your existing team. We’ll examine situational leadership models, how to delegate effectively, create clearer communication strategies, and other competencies that every great leader should master.

4:30 PM – 6:00 PM

Expo Hall and MINDBODY Hall Open

Get to know our partners and discover how they can add even more power to your business. Then, visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations are also available.

8:00 PM – 11:00 PM


Unwind and celebrate BOLD 2019 with live music, food, drinks, and dancing at the House of Blues, Anaheim. Starting at 7:45 PM, we’ll have buses outside the Marriott to drop attendees off at the House of Blues. Buses will also be running throughout the night to bring you back to the hotel. Just follow the BOLD Bash pick-up signs—and show us your ticket.

Day 3: Thursday, August 15

6:30 AM – 9:30 AM

Registration Open

7:00 AM – 7:45 AM

Wellness Classes

Sponsored by Peerfit


Diana Paschal | Owner, Diana Paschal Yoga

Warm up your body in a vinyasa flow, then move into rhythmic dance and easy restorative postures to ease the body. You’ll stay present to what’s in your heart in a guided journaling to inspire gratitude and clarity on our path. In closing, the class will share chanting, meditation, and connection.

The Dailey Method

Jill Dailey | Owner and Founder, The Dailey Method

Never stale, The Dailey Method-inspired class provides an ever-evolving mix of movement—always fresh, fun, and challenging. The Dailey Method is efficiency incarnate. You’ll get a total workout: your body sculpted, mind sharpened, motivation heightened, attitude transformed.

Get Fit with Giddy

Gideon Akande | Fitness and Wellness Coach, Gideon Akande, P.C.

Join fitness expert Gideon Akande, winner of the national 2015 Men's Health Next Top Trainer competition, for a fun and invigorating boot camp. Challenge yourself in a safe and supportive environment, learn new techniques, and take away great exercise ideas. You’ll leave this class exhilarated and inspired. All ages and levels welcome.

SWERK (Sweat, Work, Twerk)

Chelsea Mozel and Rachel Vickhouse | Owners, SWERK, LLC

SWERK is the nation’s first hip hop cardio dance fitness class. It’s booty-shaking, heart-pumping, and glute-focused. Dance along to the hottest hip hop tunes and burn 800 calories without even realizing it. Pop, lock, and drop your way to your dream body!

8:00 AM – 5:00 PM

Expo Hall and MINDBODY Hall Open

Get to know our partners and discover how they can add even more power to your business. Then, visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations are also available.

8:30 AM – 9:30 AM

Breakout Sessions

How I Get 150 New Clients Each Month from Facebook, Instagram, and YouTube

Ian Weinberg | Owner and Chief Motivation Officer, Ian Fitness

Discover Ian’s social media and digital marketing strategy that fills his 10 brick and mortar personal training and boot camp studios with more than 150 new clients every month—and how you can get your first five new clients before this presentation is over.

Connect Your Community: The Key to Retention and Acquisition

Nt Etuk | Founder and CEO, FitGrid

Fitness is a people business. In this session, we’ll cover the mindset and techniques you need to embed “connection” as a core part of your business. We’ll also explore how to measure the impact of your efforts, and analyze best practices from some of the companies that do this best.

The "Keep More Money" Blueprint for Fitness and Wellness Professionals

Shannon Simmons | Owner, Netbooks Accounting

If you’re like most fitness and wellness businesses, you weren’t shown a simple clear strategy and process for profit to help you price your services for more growth, or build emergency funds, marketing funds, and growth funds to automatically include in your income. In this session, you’ll learn how to start paying yourself more tomorrow.

Revolution of the Soul

Seane Corn | International Yoga Instructor & Activist

Inspired by Seane’s new book, “Revolution of the Soul,” this session will explore the spiritual tools for individual transformation that can lead to collective liberation, including discussion, asana practice, meditation and reflection.

Recurring Revenue: Put Your Sales and Marketing to Work

Vincent Gabriele | Founder, Fitness Business University and Gabriele Fitness

In this session, Vince will unpack several marketing and sales strategies to help you generate consistent leads. Whether you’re a boutique fitness studio or in the beauty and wellness industry, all businesses can benefit from the recurring revenue model.

Salon & Spa Track: Keynote Speaker

Sam Villa | Co-founder, Sam Villa and Global Artistic Ambassador, Redken

Sam has more than 30 years of teaching experience and is currently Redken’s Education Artistic Director. He’s also chairman of his own digital education and styling tools company.

9:45 AM – 10:45 AM

Breakout Sessions

Visionary Leadership

Luke Carlson | CEO, Discover Strength

Explore how great leaders inspire a shared vision, articulate that vision, and then bring that vision down to the ground to create results. This presentation takes a leader through the six key elements of the vision component of the business, and the necessary steps to becoming a visionary company.

Build Your Business Through Strategic PR + Media Engagement

Paula Steurer | President, Sterling Public Relations

When it comes to crafting an image for a business and brand, owners can stagnate. Paula’s expertise in brand management and growth strategies through effective PR and media outreach will show you how to galvanize influencers, create hype through local media outlets, and become a trusted expert within your community.

6 Things You Must Know to Protect and Grow Your Business Legally

Cory Sterling |Owner, Conscious Counsel Legal Services

Cory will share client stories and shed light on different areas of the law that directly affect the wellness industry: the difference between a contractor and employee, what information to include in a waiver, how to license intellectual property, the importance of writing agreements down, and much more.

Growth Anchored in Authenticity: Experiential, Influencer, and Content Marketing

Tara Clever | Head of Marketing, Territory Foods

As we move into the digital space, there’s an increasing demand for meaningful connection. Learn how to better connect with customers through experiential and content marketing, influencer strategies, and curating customer experience—strategies designed to keep the customers you love, and find more just like them.

Wellness Technology Landscape Panel

Moderator and Panelists | To Be Announced

Technology is playing a pivotal role in shaping the future of the wellness industry. From wearables driving data collection and competition, on-demand classes creating instant access to fitness opportunities, and clever apps and integrations that further engage customer commitment, this panel examines some of the key trends you need to know.

Salon & Spa Track: Hiring the Perfect Fit

Amy Carter | Owner, Empower You Consulting

This session will give you a leg up when it comes to recruiting and retaining employees, identifying the hidden potential of every candidate, and how new hires can strengthen or sabotage your salon culture. Ideal for salon and spa owners ready to hire rock stars instead of one-hit-wonders.

11:00 AM – 12:00 PM

Breakout Sessions

Partner Pitch Fest

Come grab a mimosa and listen to MINDBODY’s partners showcase their product offerings and services, then vote for your favorite for the chance to win a new Garmin watch. Featured partners: Peerfit, BrandBot, FitGrid, LiveEdit, ClassPass, and ZipWhip.

Stop Chasing Clients, Get Them to Come to You Instead

Lisa Simone Richards | PR and Visibility Strategist, Lisa Simone Richards, Inc.

How do fitness professionals stand out and attract their ideal client in a highly saturated industry? Learn how to easily fill your programs and build a waitlist of clients without spending big bucks on marketing and advertising. Don’t be just another fitness brand—be THE fitness brand.

How to Make it Through the Slow Seasons

Hope Pedraza | Owner and Founder, inBalance

All businesses go through slow seasons. Surviving them doesn’t mean just stashing your acorns—it’s about getting resourceful using what you have on hand and in your community. Learn how to attract more clients and more business to keep you going during the slow times.

The Power of the Inbox: Tips for Successful Email Marketing

Dave Charest | Director of Content Marketing, Constant Contact

Can email marketing work for your business? Yes, it can. Even if you don’t consider yourself a marketer, you’ll leave with a plan of tested tips to effectively market your business with email. This presentation will walk you through the five keys to effective email marketing to deliver real results for your business.

Diversity and Inclusion Panel

Moderator and Panelists | To Be Announced

Some of the inspiring people leading the way in diversity and inclusion will share their experiences, advice, and answer your questions.

Salon & Spa Track: Marketing Reboot… A Fresh Twist on the “Tried and True”

Alexis Ufland | Owner, Lexi Design

In this fast-paced digital world, creating a marketing plan for your spa is getting more confusing and expensive. Alexis will share how to modernize those “tried-and true” marketing programs for today’s clients—from loyalty programs to referral tactics, strategic partnerships to testimonials.

12:00 PM – 2:00 PM

Break and Expo Hall Open

12:30 PM – 1:15 PM

Wellness Classes

Sponsored by Peerfit

Detox Flow

Seane Corn | International Yoga Instructor & Activist

This unique and challenging class explores how making conscious and responsible choices can purify our bodies and minds for optimal health. We’ll cleanse the vital organs through a special vinyasa sequence using compression, decompression, and twists. This class includes sun-salutes A and B, a detox standing pose sequence, breathing exercises, and meditation.

Mindful Capoiera

Michael Goldstein | Capoiera Master, Afro Brazil Arts & NY Mindful Capoeira Center

Experience the mindful approach to the Afro Brazil Art of Self-Defense hidden in dance. Capoeira is a blend of dance, self-defense, and acrobatics to the rhythm of traditional instruments and Portuguese songs. Learn to channel your power with moves like "ginga," "aú,” and "rolé.”

The 12’s Signature “EXPLODE” Workout

Tricia Gencarela | Director of Training, The 12 and Matt Gencarela | Director of Trainer Development, The 12

Speed, agility, and power take center stage in this 12-signature workout. Through the use of explosive movements, you can harness athleticism and strength—and accelerate the “EPOC” (or afterburn) effect.

2:00 PM – 2:45 PM

A Conversation with Robert F. Smith

In this fireside chat between Rick Stollmeyer and philanthropist Robert F. Smith, Robert will discuss his commitment to proliferating education, diversity, and human rights advocacy around the globe.

2:45 PM – 4:00 PM

Keynote Speaker: Rachel Hollis

Keynote: 5 Things You Didn’t Know You’re Actually, Totally in Charge of

Rachel Hollis | Founder and CEO, The Chic Site

In this session Rachel Hollis, best-selling author and top business podcaster, will take you through five powerful tools that you can harness in your work and personal life to step more fully into who you were made to be.

4:00 PM – 4:30 PM

Break and Expo Hall Open

4:30 PM – 5:30 PM

Leadership Panel Discussion

Hear from some of the industry leaders who’ve seen success in boutique fitness and wellness as they share their experiences and answer your questions.

Are you an appointment-based business? Check out our salon and spa track here.

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