Daily Schedule

Day 1: Tuesday, September 18

9:00 AM – 5:30 PM

MINDBODY University Add-on*

Sponsored by FitGrid

Get even more out of BOLD with the MBU add-on. Learn the fundamentals of MINDBODY reporting to track the key performance indicators (KPIs) for your business in the beginner track, or choose the advanced track that covers topics like PR, multiple locations and the lifetime value of your clients.

*This is a paid add-on to your BOLD registration. You must purchase this while registering, or add it on to your registration by clicking “Modify Registration” in your confirmation email.

9:00 AM – 5:30 PM

Manager Software Certification Add-on*

This intensive software training course covers the essential elements your team needs to effectively manage your business using MINDBODY software. We’ll cover topics like advanced client and staff management, retail product management and advanced reporting. Once you complete the day of courses, you’ll be given access to take the exam for the MINDBODY Manager Certification.

*This is a paid add-on to your BOLD registration. You must purchase this while registering, or add it on to your registration by clicking “Modify Registration” in your confirmation email. You must pass the exam following the educational content to become certified at the Manager level.

3:00 PM – 7:30 PM

Registration and Expo Hall Open

Beat the crowds and check in a day early, then explore the Expo Hall.

4:00 PM – 5:00 PM

General Session

Succeeding With Video Marketing: Inspiration, Trends and Best Practices for Social Media

Jason Hsiao

Learn tangible, practical best practices for social media videos, and get actionable ideas on the types of videos you can create to drive real-world results. You’ll walk away with tips, tools and valuable insight into how to succeed with video on Facebook, Instagram and YouTube.

4:00 PM – 5:00 PM

Wellness Classes

Sponsored by Constant Contact

The Yoga Shred™ A Fresh Yoga + HIIT Fusion Experience

Sadie Nardini

Together, yoga and HIIT create a near-perfect blend of fast and slow twitch muscle activation, better detoxification, strength and sculpting, cardio optimization and a transformative metabolic boost for up to 24 hours. Warm up with Sadie’s signature Core Sun Salutations, empower up with a few rounds of High Intensity Interval Training moves she designed with safer, stronger anatomy, then cool, cleanse and stretch it out with a refreshing and restoring yoga sequence. Come feel how this one practice can incredibly enhance any style or workout you currently do.

The 12’s Signature “EXPLODE” Workout

Tricia Buck and Matt Gencarella

Speed, agility, quickness and power take center stage in this 12 signature workout that harnesses athleticism and strength through the use of explosive movements to accelerate the "EPOC" (or afterburn) effect.


Alexis Rose

ARX Fitness is a lifestyle fitness class that creates a no-judgement zone and a place to be yourself. Class will start with deep energetic beats and a choreographed light show. Warm-up prepares the body for the strength training portion that targets the arms, stomach and glutes. Then, you’ll begin to learn and build upon choreography that gives you a full body workout, followed by time to stretch, release and reflect. 98% of our clients who take classes are not “dancers” or “fitness pros” but it’s the commitment, determination and—most importantly—the community that supports the fearless and move-more lifestyle.

ELDOA – Spinal Fitness

Bryce Turner

The ELDOA techniques are self-normalizing exercises that focus on improving spinal health, posture and function. ELDOAs create space by soliciting global tension in the fascial system to focus at a specific level of the spine to improve movement, blood flow, proprioception, strength and reduce pain. Capture longevity within your body!

5:30 PM – 6:30 PM

Speed Networking

Sponsored by MINDBODY One

Meet fellow BOLD attendees in a quick and fun speed networking session. Sponsored by MINDBODY One.

5:30 PM – 6:30 PM

General Session

Sponsored by Mindful Studio Magazine

Women in Leadership Panel

Panel Members: Andrea Lucas, Philesia Manuel, Sarah Levey, Darby Brender

Join Peake Media editor, Kaitlyn Clay, as she moderates a discussion on the prevalence and importance of female leadership within the business of wellness. This Women in Leadership Panel is in partnership with Mindful Studio Magazine.

5:30 PM – 6:30 PM

Wellness Classes

Sponsored by Constant Contact

Meet fellow BOLD attendees in a quick and fun speed networking session, or take an evening wellness class.

Champion Workout With the Chosen One

Tyron Woodley

Spend an hour training with the Chosen One, Tyron Woodley. In this total-body workout, Woodley incorporates marital arts techniques to deliver a high energy, cardio routine that helps tone, strengthen and define your body, focusing on multiple movement planes. A fun and challenging class taught by one of the nicest and fiercest athletes we know!

Audiopharmacology Qi Gong

Shannon Harris

This class introduces its participants to the art of medical Qi Gong. There will be a demonstration of Fire Serpent 5 Element System Qi Gong coupled with Audio Pharmacology™ Theta Wave music. Students will participate in gentle yin flowing movements that will enhance body awareness, breathing, mental alertness, and meditative thought and coordination.

Yin Yoga

Rachel Roberts

This class uses the art of storytelling to effectively convey the complex, philosophical ideas of Mindfulness, while guiding practitioners through yin yoga postures. Tales of morality, kindness and observation soak in during long-held, passive postures, leaving students wizened, tranquil and renewed. Suitable for all.

Speed School

Greg Walls

Speed School Level I is a detailed, extensive journey of efficient movement optimizing every point of speed mechanics, development and enhancement, giving athletes a measurable on-field advantage. This course is designed for innovative sports performance business owners, private instructors, school and club coaches, industry thought leaders and key influencers.

6:30 PM – 7:30 PM


Get to know fellow attendees and the MINDBODY One community.

Day 2: Wednesday, September 19

6:30 AM – 9:30 AM

Registration Open

7:00 AM – 7:45 AM

Wellness Classes

Sponsored by LiveEdit


Kristin Weitzel

This unique cardio jam session is inspired by the infectious, energizing and sweat-dripping fun of playing the drums. You won’t just listen to music—you’ll become the music in this exhilarating, full-body workout that combines conditioning and strength training with yoga and Pilates-inspired movements. Ripstix® are provided, please bring a mat. All levels are welcome.

Camp Yoga Recess

Chesley Long

Time for a fun, refreshing and powerful yoga class to get you hyped for your time inside at the conference. Chesley specializes in teaching to large groups at Camp Yoga around North America. Come to sweat, interact, make new friends—and get some epic hugs.

Funk the Fit Silent Disco

Dominique Lashae Jones

A fitness jam session where each guest has their own headphones set to hip hop, pop and international beats. Dance yourself into shape burning 400–700 calories with pure cardio moves. All levels welcome.

The Gauntlet

Rachel Blackman and Michelle Kendrick

Experience a version of Get Fit Modesto's acclaimed group training style, "The Gauntlet." Get ready to put your cardiovascular and muscular endurance to the test. The Get Fit Gauntlet is structured to be a competitive, fast-paced training environment that creatively pairs strength and high intensity movements to achieve the ultimate metabolic shock. This 45-minute session is guaranteed to challenge your mind and leave you dripping with sweat. Do you dare enter the Gauntlet?

7:00 AM – 5:30 PM

Expo Hall and MINDBODY Experience Lounge Open

Get to know our partners and discover how they can add even more power to your business, and visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations will also be available.

8:15 AM – 8:30 AM

Conference Kickoff

8:30 AM – 9:30 AM

A Moderated Conversation with Former First Lady Michelle Obama

Don’t miss this conversation with Mrs. Obama about her personal story, her policy initiatives, and her passion for wellness today and her vision for the future.

9:30 AM – 10:00 AM

Expo Hall and MINDBODY Experience Lounge Open

Get to know our partners and discover how they can add even more power to your business, and visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations will also be available.

10:00 AM – 11:15 AM

MINDBODY Product News and Leadership Q&A

Learn the latest product and feature news from MINDBODY executives. Immediately following, MINDBODY leaders will join the stage to take questions from the audience.

11:15 AM – 12:30 PM

Catered Lunch and Expo Hall

Sponsored by Venga

Enjoy a bite to eat and ocean views on the bay while networking with fellow attendees. Then, head to the Expo Hall to explore more from our partners or meet with MINDBODY team members for tech support and product walkthroughs.

12:30 PM – 1:30 PM

Breakout Sessions

Customer Advocacy: Helping Your Customers Commit to Your Business

Christina Harbridge

Wellness is a choice that often gets trumped by competing priorities. How can we help our customers behaviorally commit to returning to your wellness practice to benefit their own goals as a human? A strong personal bond with an individual at your practice can happen with a few simple habits. This is more than customer service, it’s shifting the emotional influence so that your clients prioritize their wellness.

Collaboration is Key: How to Turn Local Resources Into Free Marketing

Hope Pedraza

Great marketing doesn’t have to be expensive and complicated; in fact, some of the best ideas are the simplest and many of the resources you can use are closest to home. Take control of your market and build brand awareness in your community—without spending a dime—through building relationships, business partners and ambassadors to make your brand a community staple and stay one step ahead of the competition.

It Starts Between the Ears

Greg Walls

We are born perfect. Our only limitation is this “body” we’re housed in. As youngsters, we’re fearless, unstoppable. As we grow, we redirect our goals because of limits our “supporters” give us. Your limitations are rooted in your beliefs. This session will give you a five-step action plan to allow success in your endeavor.

Winning at the Game of Online Content Marketing

Kymberlee Raya

How are businesses really using the language of images, videos, infographics, gifs and even brandmojis to connect with their audiences? In this presentation, Kymberlee Kaye Raya will reveal how best to optimize visual content to tell your brand’s story—and get results!

Medical Fitness Revolution: Changing the Paradigm of Health and Fitness

Garrett Ewers

The healthcare system is broken and needs to be fixed. The fitness world knows that it can help, the medical world knows that it needs help. How can individual studios and gyms help the medical world transform into REAL health and fitness? Let’s partner and shift the paradigm now.

Technical Learning Lab: Autopays, Contracts and Memberships


Increase revenue and client retention through Autopays, our automatic billing feature. Explore the Contracts feature to make recurring revenue effortless. Learn how to set up memberships so that clients receive perks and special privileges for being loyal to your business.

Salon & Spa Track: The 7 Steps to Building a Powerful Salon and Spa Brand

Alexis Ufland

With so many spas and salons offering similar services and products, it’s vital to stand out from your competition. Your brand is what sets you apart, and it’s not just a catchy slogan or memorable logo. Fact is, every experience clients have with your business becomes part of your “brand”. It’s vital to make that brand reflect your distinct style, method and personality, now more than ever. This class will teach you the seven essential steps that will elevate your brand to the next level.

1:45 PM – 2:45 PM

Breakout Sessions

The “SEED” in You

Coach Mike

Everything you need to know is already inside you. Upon attending this workshop, you will discover the SEED in you and why you must grow it. Experience Coach Mike’s simple and easy three step proven system revealing how the success of health and wellness of the body parallels the success in all areas of our lives.

Entice With Your Price – Optimize and Intro to Dynamic Pricing

Roxy Borger

Learn how to strategically price your services to realize your true revenue potential and improve retention. We’ll focus on proven strategies and pricing specific options like memberships, and showcase several examples. Discover how to create a foundation for commitment and community.

The Consumer Journey: Flawlessly Flowing Into a Profitable Relationship

Fiona Ham

Discover your client retention potential by mapping out the series of interactions shaping your future client’s journey. Explore the effects of customer to client conversion delays on your sales performances. Adopt a detail-oriented and client-centric approach that empowers your clients while increasing your profitability, and flawlessly flow into a profitable relationship.

Video Marketing: 11 Ways to Easily Win This Game

Mike Arce

Experts agree that video is now becoming mandatory for small businesses looking to build their brand and get new customers. Mike Arce, CEO of Loud Rumor, shares 11 powerful yet simple video marketing strategies that any business can implement to attract customers and remove the competition from the race.

Building Your Dream Team

Ashley Selman

Nothing feels better than a successful business that runs seamlessly—and that starts with your team. Hear from veteran studio owner and successful entrepreneur Ashley Selman on all things related to building a team: recruiting, interviewing, hiring, onboarding, leadership and creating long-term retention. She’ll also cover the pros and cons of hiring employees versus independent contractors.

Bring Your Business Story to Life With Instagram Stories

Erick Martins

Discover why more than 50% of businesses are using Instagram Stories to tell their stories and drive results. This session will look at what makes the immersive experience of Stories so attractive to businesses, and show you how to set it up.

Salon & Spa Track: The Future of the Beauty Industry: A Window Into the Consumer's Mind

Leon Alexander

What truly influences our buying decisions? If we want to maximize our retail sales potential, we have to escape the usual initiatives and learn to look at our businesses the way the consumer sees it. This session will cover why fear is the biggest reason people buy, how color psychology and all the senses have an impact on the brain, and ways to position retail businesses to entice consumers in and convince them to purchase products.

3:00 PM – 4:00 PM

Breakout Sessions

Employee Engagement: The Untapped Organizational Advantage

Luke Carlson

Disengagement in the work place has a devastating impact on our bottom lines, on our economy, and ultimately, it takes an incalculable toll on our psychological health. The surprising truth is, engagement has little to do with the actual work itself—it has everything to do with the management. This session is designed to give leaders with the simple and proven framework to creating engaged workforces and ultimately, creating a sustained competitive advantage.

How to Dominate Sales and Make More Money on Long-term Commitments

Vincent Gabriele

This dynamic presentation will help your fitness business make more money and change more lives by unpacking the four key steps in this proven fitness business sales system. You'll learn how to get more leads to show up to your consultations, and then how to get more of those consultations to turn into long-term members.

To Grow or Not to Grow: Let’s Answer That Question

Jennifer Hamilton

Knowing when, or when not, to add a location is the key to sustainable, profitable growth. When adding a new location, it’s crucial to know that it won’t impinge on another franchise’s success. The success or failure of your growth hinges on knowledge and understanding of your demographic and region and the ability to provide those additional locations in a timely manner—and this session will cover key factors to successfully grow.

The End of Clients – It's About Creating a Community

Stephen Stowe

We all live and breathe our own brand, but how do we get our clients to do it, too? In this talk you’ll learn how changing the conversation and shifting the focus from the client to creating a community will grow your business, brand and bottom line.

Public Relations Panel Discussion

Panel Members: Paula Steurer, Jillian Hunter Thayer, Erin Meanley Glenny, Caroline Klohs, Rachel Zabonick

Many small businesses don’t give ample attention to the opportunities behind public relations. Join five experts in the arenas of publicity, press, media relations, brand building and digital strategy as we explore how to broaden visibility for your brand through local media and trade outlets, utilizing influencers, and general press opportunities. Learn about the most effective relationships you can foster, and when it might be time to hire a PR professional.

Technical Learning Lab: Retail and Inventory Management


Learn all there is to know about product management and best practices for introducing or expanding the retail component of your business. We'll cover basic and advanced topics including inventory management, related reporting, online store orders, purchase order management, and how to sell and redeem gift cards.

Salon & Spa Track: Creating the Ultimate Client Experience and Retention

Jennalee Dahlen

Client engagement isn’t just while the client is in for their appointment—it happens before they come in and weeks after they leave, too. This session will dive into what that looks like, as well as provide best practices to make every client feel like they are a celebrity. Discover new follow-up techniques for salon and spa you can implement after a client’s service that will wow them and encourage them to rebook.

4:00 PM – 5:30 PM

Meet and Greet Presenters and Expo Hall Open

Have more questions for the breakout session presenters? Come mingle with all of today’s presenters, and check out our partners at the Expo Hall.

7:00 PM – 10:00 PM


Unwind and celebrate BOLD 2018 with amazing music, food, drinks and dancing.

Day 3: Thursday, September 20

6:30 AM – 9:30 AM

Registration Open

7:00 AM – 7:45 AM

Wellness Classes

Sponsored by Loyalsnap

Get Fit With Giddy

Gideon Akande

Get ready for a total body workout! Join fitness expert Gideon Akande, winner of the national 2015 Men's Health Next Top Trainer competition, for a fun and invigorating bootcamp appropriate for all ages and fitness levels. Challenge yourself in a safe and supportive environment, learn new techniques and take home great exercise ideas. Gideon’s expert training skill, creative exercises and contagious energy will leave you feeling exhilarated and inspired.

The Art of Intention Through Yoga – Realizing Your Highest Potential

Rosie Acosta

Yoga is a natural way to connect to our true potential and intention. It’s used as a tool for transformation and gives us the ability to experience life with a new lens and a renewed sense of self-awareness. Through this practice, we learn how to set a powerful intention to create the life we want.

Swerk Session

Rachel Vickhouse and Chelsea Mozel

SWERK is the newest and hottest dance fitness craze available. Upbeat routines are paired with the hottest pop and hip hop songs to make you sweat, work, and twerk your way to weight loss and toned bodies. Each playlist is carefully chosen to include a variety of peaks of high cardio and lower rest periods, providing you with the best workout in the shortest span of time. Classes reach an average of 6,000 steps and keep you in your target "fat burn" heart rate zone. Take the "work" out of workout, and join this interval-style, calorie-burning dance fitness party!

Supa Dupa Fly – Humor Meets Hip Hop Dance

Kymberlee Raya

Are you fly? Join this dance class where humor meets hip hop. You're at the club, you're feeling good, your favorite new song is on—but your moves are a little lacking. This choreo-based dance class is sure to kick off your night with hair-flipping, sassy struts and lots of attitude! Join Kymberlee and strut, swag and slay to a curated playlist of your favorite pop songs.

8:00 AM – 5:00 PM

Expo Hall and MINDBODY Experience Lounge Open

Get to know our partners and discover how they can add even more power to your business, and visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations will also be available.

8:30 AM – 9:30 AM

Breakout Sessions

Against All Odds

Josh Boyd

There are some scary statistics working against you when you decide to open a new business: only 30% of businesses with employees will survive to year 10. This talk will explore the sea of challenges in becoming an entrepreneur and ways to combat some of the pressures that are inevitable along the way. Growing his enterprise from nothing, Josh Boyd has experienced every struggle. He attributes his success to two key components—finding your Why and developing your True North for yourself and your team.

Behavioral Data Trends: The Secret Sauce of Corporate Wellness

Emma Maurer

2018 is the year of corporate wellness. Companies are being forced to do more than check the box. Data is key to understanding how and why people use fitness and wellness experiences the way they do. Peerfit has insight into the engagement data that makes their corporate wellness program tick. Studio and gym owners can use this data to better engage with both their members and their flexible fitness users. Whether your fitness studio has been involved in corporate wellness programs for a while or you’re just starting out, this session will dive into why the data matters and how you can do more with it.

How I Scaled to 10 Locations and Generate 7 Figures

Ian Weinberg

If you’re looking to grow your business, this session is for you. Discover Ian Weinberg’s growth and leadership strategy behind scaling and growing his own personal training and bootcamp studio into a ten-location empire that generates more than seven figures. He’ll share what has worked for him, what will work for you, and how you can get started right now.

Understanding the Numbers Behind Accounting

Amy Vetter

You are an expert in health and wellness, but when it comes to accounting you may feel like you are in the dark. You are not alone! Most business owners don’t understand their financial statements which leaves them feeling that they are not in control of their business. During this seminar you will learn the basics of accounting so that you’ll leave with new skills and a better handle on managing your cash and profits.

The Coach, the Mentor and the Consultant: Finding the Right Guides for Your Business

Ingrid Thompson

Do you feel overwhelmed and need help in your business, but and just aren’t sure who to turn to? Would you really love to have someone who could listen to you, someone who could answer some of your (many) questions? You are not alone. Many business owners just like you seek the assistance of a coach, a mentor and/or a specialist consultant to help them. This session is designed to help you understand the difference between what they each do, what they offer, how they might assist at the different stages of your business, and how to choose the right one for you.

Technical Learning Lab: Workshops and Enrollments


Offering continuing education workshops, teacher training programs, and other special events can provide a wonderful revenue channel for your business. Learn the correct MINDBODY setup for workshop and enrollment scheduling, how to accept installment and payment plans, and proper management for enrollment rosters.

Salon & Spa Track: Retailing With Heart—Not Simply Sales

Jennalee Dahlen

This session will teach you how to retail to clients from your heart, and not just sell them a product. It’s all about building the clients’ confidence and trust in what you are recommending to them as a professional. They are going to purchase product somewhere, so it should be with a stylist or therapist that they can trust to make the best suggestions for their skin, hair, health, etc. You’ll learn techniques and tricks that make retailing easy for anyone.

9:45 AM – 10:45 AM

Breakout Sessions

Flex Your Marketing Muscle: Tactical Tools That Win Hearts and Minds

Kristin Weitzel

Your long-term business success is driven by how well you communicate every aspect of your brand. This session uncovers the tactics you must prioritize so you nail the right strategy for boosting your brand offerings, website, list building, ad campaigns, and social media—all with your unique and focused point of view. Come get a diet of lean, mean brand marketing plans so you can crush it forever after.

The Dealmaker’s Perspective: Selling Your Business for Maximum Price, Minimum Risk

Aaron Werner

This session is for business owners who want to grow from a few locations to a national brand, and eventually sell some or all of the business. Learn how to structure your business to allow for smart growth, options for raising capital from investors or lenders, and important considerations when selling the business.

10 Steps to Creating a Raving Fan Base of Female Clients

Nikki Ellis

This presentation is for all studio owners who are keen to increase their sales, their customer base, market share and personal income by better understanding the amazing potential in the female market. This market is fast growing yet frequently underserviced and misunderstood. Come and learn how to harness your target market and turn them into raving fans and advocates of your fitness business.

The Pro-FIT Professional: How to Turn Your Passion Into Your Paycheck

KK Hart

Learn how to maximize the profitability of your business and important, strategic considerations that are often overlooked when growth is your goal. Some fitness, beauty and wellness business owners may think price gouging and upselling are necessary for a profitable business—but that’s not what makes a Pro-FIT professional! This MINDBODY Consultant and TV business expert will share her tips and tricks, along with an integrated strategy based on key performing indicators (KPIs) and best practices to gain revenue, convert customers, create efficiencies, decrease costs and make an additional $1k every 30 days.

Rise of the Visionary: Creating A Bigger Vision for Your Brand

Vito La Fata

Step out of the crowded “typical” fitness market and into a unique category of being a visionary with your brand. As a visionary, you can carve out lucrative and exciting new markets by designing five distinct offers (both online and offline) that allow you to monetize your years of growth and experience for your audience. In this session you’ll map out a larger vision for your brand, grow your influence online and learn how to create your very own brand map—one that fills you with passion and purpose!

Technical Learning Lab: Client Management Tools


This session will explore the depth of features within the Client Profile screens that are used to manage your client’s information. You will learn about Client Relationships, Client Alerts, Contact Logs, Auto Emails, Client Types, and Client Indexes.

Salon & Spa Track: How to Attract, Engage and Retain Great People

Amy Carter

By now you know that having the right team members on board can make a huge difference in your business. Having a strong system for recruiting, hiring and retaining is critical for a thriving business. This course will provide a practical guide on how to recruit your rock star professionals, and how to hire team members confidently, skillfully, and professionally.

11:00 AM – 12:00 PM

Breakout Sessions

Google Explains the Future of Search

Katheline Jean-Pierre Coleman

In the age of assistance, 84% of consumers are conducting local searches. As the world is going keywordless, learn what’s next in the world of Local, Mobile and Voice. How is the new customer behaving? How can you leverage these trends to reach your business goals? How can you ensure you reach your customer and you maximize your brand outreach? What is the new local experience? What are the best in class businesses doing to win in this landscape?

Fueling the Referral Engine: Make Referrals a Reliable Revenue Stream

Tara Clever

Referrals are our most valuable new customer source, but are generally inconsistent and difficult to predict. In this crowded marketplace, referral strategies must be more than a basic incentive and hoping for the best. This presentation will cover how to strategically identify your most valuable clients, how to properly incentivize your community in line with your business goals, and how to curate unique programs that will get your customers talking.

Work Yourself Out of a Job: How to Systemize Everything to Grow and Expand

Jaimi Jansen

Training to the system—not the individual—helps you create happier clients and staff, and gives you the ability to grow, too. Creating systems for every aspect of your business allows for easier training, the ability to step away once in a while, and the capability to reproduce the model. This session will teach you how to create systems that turn your wellness business into a profitable, well-oiled machine.

The 3 Money Mindset Hacks to Grow Your Business Fast

Jessica Tatieze

It can’t possibly be true that we can open the floodgates to money in our businesses just by what we think, right?! When Jessica Tatieze started her wellness clinic she had so many great things going, yet the money just wasn’t pouring in (in fact, it was barely trickling in). Jessica started to try out some money mindset strategies. Not only did her income grow—it doubled each year! Don’t miss this fun and interactive presentation as Jessica walks you through some of her favorite easy yet effective money mindset hacks. Discover how you can heal your relationship with money and feel amazing about paying your bills, while still living your dream each and every day.

Creating Bestselling Online Courses: Concept, Structure, Audience Building and Marketing

Sadie Nardini

This session will give you the keys to creating courses that sell online—every time. Learn from Sadie Nardini, whose yoga and wellness brand reaches millions of viewers every week, about her process, from beginning to end, and how she creates courses that outsell everyone else.

Technical Learning Lab: Staff Management Tools


Staff profiles provide a comprehensive summary of relevant information on your staff members. Learn about the fields and features available on your staff profile screen as well as efficient ways to set up pay rates for each staff member.

Salon & Spa Track: Conversation With Alli Webb

Alli Webb

Join us in a moderated Q&A with Alli Webb. Alli will discuss her evolution within such a formidable enterprise, now with over 100 locations and 3,000 stylists in the US. She will cover the business’s humble beginnings, rapid expansion, creative branding and product launch and distribution.

12:00 PM – 1:30 PM

Catered Lunch, Expo Hall and Speaker Meet and Greet

Sponsored by Peerfit

Enjoy a bite to eat and ocean views on the bay while networking with fellow attendees. Then, head to the Expo Hall to explore more from our partners or meet with MINDBODY team members for tech support and product walkthroughs.

1:30 PM – 2:05 PM

The State of the Industry: MINDBODY Data Insights

Data is critical for understanding the health of your business, and it often tells a bigger story about the health of the industry. Join us for the exclusive insights and trends we see throughout the wellness industry, including the purchasing behaviors of the consumers who use MINDBODY.

2:05 PM – 2:15 PM

Keynote Introduction

Rick Stollmeyer, MINDBODY CEO

2:15 PM – 3:15 PM

Keynote Presentation – Billie Jean King

Sponsored by FitGrid

Hear from sports icon and equal rights activist Billie Jean King as she shares from her lifetime of stories and about inclusion and the importance of connecting with others.

3:15 PM – 3:45 PM

Expo Hall and MINDBODY Experience Lounge Open

Get to know our partners and discover how they can add even more power to your business, and visit with MINDBODY team members to explore the latest product and feature updates. One-on-one tech support consultations will also be available.

3:45 PM – 4:45 PM

Enterprise Panel Discussion

Panel members: Jill Dailey, Nikki Warren, Kurt Donnell, Kris Tucker

Some of the biggest names in boutique fitness and wellness share their experience and answer your questions. MINDBODY enterprise clients provide their stories of success, obstacles and leadership development within the ever-evolving landscape of fitness trends and the shifting marketplace of wellness.

4:45 PM – 5:00 PM

Closing Remarks