Fitness instructor leading group during outside yoga class

Connect to all the best in wellness business education

In-person attendees receive access to all in-person sessions and extended access to all virtual content. Maximize your ticket and keep the learning going for weeks after the event.

Attending virtually? Get access to two days of virtual content, from headliners to educational sessions and more, from wherever you are.

We’re also offering a free one-day virtual experience that includes two main stage sessions and select product sessions.

Day 1: Tuesday, August 31
All times in Pacific Time (PT)
3:00 PM - 7:30 PM
Registration Open and Expo Hall Open
4:00 PM – 5:00 PM
Breakout Sessions

Work-Life Balance for Entrepreneurs Anna Renderer La Fata – Host, POPSUGAR Fitness & Vito La Fata – Owner, Fitness Profit Systems
When you’re working on building your business AND being a parent and partner, it can feel like it’s just not possible to accomplish your goals while maintaining the other obligations in your life. But it is! In this session, we’ll discuss strategies to help you balance your work and personal lives. Learn how to get clear on the vision and the “why” of your business, create open lines of communication, focus on the needle movers, create blocks of time for progress, and create an environment that fosters growth.

Leading in a Storm Luke Carlson – Founder, Discover Strength
Ultimately, how we lead during the storm will define us as leaders. We start with philosophy and mindset, progressing toward specific tactics for marketing, finances, people, and customers in tumultuous times. The great Peter Drucker taught that above all else, a leader needs to do two things: (1) Define reality and (2) Do something. This presentation will take us through the strategies for both.

4:00 PM – 5:00 PM
Wellness Classes

Sponsored by Studioease

HIIT With Kaia FIT Angela Patterson & Nikki Warren, Co-founders, Kaia Fit
This high-intensity class combines total-body movements, set to today's hottest hits. We'll torch calories, focus on proper positioning and body awareness, laugh a little, and sweat a LOT.

Fierce Grace Kelly Isaac, Co-owner, Fierce Grace Lower East Side
The main pillar of the Fierce Grace system, this is a user-friendly but challenging general level class. Fluid—but not a regular flow class—this class develops freedom of movement, breath, and power. We’ll work the entire body in a safe, empowering way. Expect hip openers, deep toning, and replenishing breath work to finish.

5:30 PM – 6:30 PM
Mindbody Headliner Session, Rick Stollmeyer, Co-founder
6:30 PM – 7:30 PM
Welcome Mixer and Expo Hall Open
Day 2: Wednesday, September 1
All times in Pacific Time (PT)
6:30 AM – 9:30 AM
Registration Open
7:00 AM – 8:30 AM
Expo Hall Open
7:00 AM – 7:45 AM
Wellness Classes

Sponsored by Studioease

SWERK Dance Fitness Chelsea Mozel & Rachel Vickhouse – Co-founders, SWERK Dance Fitness
SWERK is the newest and hottest dance fitness craze around. Our upbeat routines are paired with the latest pop and hip-hop songs to make you sweat, work, and twerk your way to weight loss and a toned body!

Gratitude Power Vinyasa Flow Heather Hartel – Founder, Power Move Yoga
This is your chance to get lost in the flow. In this yoga flow class, we’ll focus on stimulating different muscle groups throughout the body, detoxifying the system, and cultivating a calm mindset.

Sound Meditation Gabrielle Woodson – Founder, Gabrielle Woodson
This sound healing experience guides listeners on a journey toward stress reduction and deep relaxation. Instruments like crystal singing bowls and a symphonic gong stimulate alpha and theta brain waves, promoting deep, meditative states of being.

8:30 AM – 8:45 AM
Conference Kickoff, Josh McCarter, Mindbody CEO
8:45 AM – 9:45 AM
Q&A Session with Jameela Jamil

Be sure to attend this insightful conversation with actress and activist Jameela Jamil, who will share about her experiences as a performer, her passion for body neutrality, and her advocacy in exposing the dangers of toxic beauty products.

9:45 AM – 10:30 AM
Expo Hall Open
10:30 AM – 11:30 AM
Product Spotlight, Sunil Rajasekar, Mindbody President & CTO

Join Mindbody president and CTO Sunil Rajasekar as he shares his vision for the future and offers an exclusive sneak peek at what’s coming as he demos some of our most exciting upcoming features and products.

Sunil will discuss how Mindbody is harnessing the latest industry and tech trends to bring you product enhancements to help you thrive now and in the years to come. You'll see how our latest products—shaped and driven by your feedback—are being designed with the sole purpose of enabling you to provide more powerful wellness experiences, more easily, to a world that needs them more than ever before.

11:30 AM – 1:30 PM
Break and Expo Hall Open
12:00 PM – 12:30 PM
Wellness Classes

Sponsored by Studioease

Jazz Funk Abbrie Parrish – Founder, Millenium Dance Complex
This class is all about having fun and feeling great about yourself! We begin with a full body warm up, then progress to a dance combination that ranges between 8-12 8 counts. The choreography is a high-energy mix of jazz technique, hip hop textures, and lots of attitude!

Empower30 Lindsay DeAguila – Founder, Empower Hour
Empower30 is a mind-blowing, board-breaking, in-your-face experience that incorporates intention setting, movement flow, cardio kickboxing, and martial arts, and inspires fearless living.

TRILLFIT Cardio Dance Melisa Valdez | Head Instructor, TRILLFIT
TRILLFIT signature dance class blends Beyonce-worthy choreography (who doesn’t love a good twerk sesh?) with multiple rounds of HIIT, to sweat your way to a tighter, toned body. Sneakers are required, all levels are welcome.

1:30 PM – 2:15 PM
Breakout Sessions

PANEL: Re-imagining Your Brand—Getting Clear on Who You Are Select Panelists
Are you looking to position your business in the market a little differently? Maybe appeal to a more diverse audience, or give your outdated brand look a bit of a facelift? In this panel discussion, we’ll look at how to get clear on what you want your brand to say about your business, and how to most effectively strategize and execute either a brand refresh or a total re-brand.

Effectively Managing the Customer Sales Journey from Lead to Close Mick Huck – Founder, Studioease
In this presentation, we’ll talk about the six most important steps for converting a prospective lead into a lifelong member. We’ll break down the key information that needs to be effectively delivered to every potential member on their journey, as well as practical steps that studios of all sizes can implement tomorrow to improve lead conversion rate.

Better Together: An Exploration on Inclusivity in the Wellness Industry Regina Wallace-Jones – SVP Insight and Innovation, Mindbody
In 2020, Mindbody began a project to deeply understand and meet the unique needs of marginalized communities in the wellness space. Via interviews, surveys, and ideation sessions, we sought to establish a framework that could be applied across a myriad of underrepresented communities, both at the corporate and local level. In this session, we’ll explore Mindbody's findings from sessions conducted with Black business owners and Black consumers. We’ll discuss the unique needs and challenges this work uncovered and explore the perpetuating nature of a wellness industry comprised primarily of white business owners. We’ll finish with a thought exercise on how and where business owners can affect change locally, nationally, and globally.

Salon & Spa Headliner: The Business Side of Beauty Brian Perdue – Owner, Salon 124 Group
By examining key data benchmarks including revenue per square foot, average total ticket, Services Per Service Ticket, Average Retail Ticket, Percent of Guests Purchasing Retail, New Client Retention, and Repeat Client Retention, this session will help beauty businesses discover exactly how they stack up.

2:30 PM – 3:15 PM
Breakout Sessions

Wellness Is Making a Comeback: What to Expect in a Vaccinated World Zach Apter – Chief Commercial Officer, ClassPass
Join ClassPass Chief Commercial Officer Zach Apter to find out what trends are emerging as studios and spas have reopened for business. Get a data-driven view of the wellness industry landscape and some actionable insights on how to set yourself up for success this fall.

Mindbody Product Showcase: How to Perfect Your Virtual Experience & Grow Your Revenue William Greene and Jason Grosso of Burn Boot Camp, Michael Jay of Yoga Biz Champ, and Mindbody Product Experts
Oh, the places you can go–with virtual. If you’re hungry to learn how live streaming and video on demand can launch your business to greater heights, this session is for you. We’ll chat with Burn Boot Camp and Yoga Biz Champ to show you just how far you can go.

With an insider look into how to run your hybrid (virtual and in-person) classes, top instructor tips and tricks for an optimal client experience, and behind-the-scenes access to dialed-in tech setups, you’ll learn how to provide a top-notch experience for your clients–that keeps them coming back for more.

Not only will you walk away with what it takes to thrive in this industry, but you will get a sneak peek into what Mindbody is doing to help you get there.

Cultivating Community: Embracing Diversity & Inclusion in Your Business Heather White – CEO, TRILLFIT
Community feel is one of the biggest reasons a customer might choose your business over your competitors. To some, your space might feel wonderful, but others may not feel they have a place there. This presentation will you walk through concrete tactics for developing a diversity and inclusion roadmap for your business.

Mindbody Product Showcase: How to Perfect Your Virtual Experience & Grow Your Revenue William Greene and Jason Grosso of Burn Boot Camp, Michael Jay of Yoga Biz Champ, and Mindbody Product Experts
Oh, the places you can go–with virtual. If you’re hungry to learn how live streaming and video on demand can launch your business to greater heights, this session is for you. We’ll chat with Burn Boot Camp and Yoga Biz Champ to show you just how far you can go.

With an insider look into how to run your hybrid (virtual and in-person) classes, top instructor tips and tricks for an optimal client experience, and behind-the-scenes access to dialed-in tech setups, you’ll learn how to provide a top-notch experience for your clients–that keeps them coming back for more.

Not only will you walk away with what it takes to thrive in this industry, but you will get a sneak peek into what Mindbody is doing to help you get there.

3:30 PM – 4:15 PM
Breakout Sessions

How to Make the Impossible Possible! Josh York – Founder & CEO, GYMGUYZ
Josh is the very definition of an entrepreneur: driven by passion, no stranger to risk; a leader who knows the value of building a strong culture with a commitment to being the best. In this session, Josh will show you how to win, stay motivated, build a strong mindset, and stay focused—all of the tools that helped him build the GYMGUYZ empire and shine as one of the most celebrated entrepreneurs in the world.

Go for Growth: How to Attract and Retain the Demand You Desire KK Hart Bailey – Founder, Hart Marketing
Everyone wants growth, but few have a systematic and intentional way of ensuring long term success and demand. Customer acquisition is hard work, so it doesn’t make sense to throw it all away by gaining client interest only to lose it at some point throughout the sales process, or worse—letting them churn. Now more than ever, sales and marketing is likely the revenue engine for your business. The convergence of data, use of technology, and capitalizing on storytelling through your online reputation and social media may appear to be what drives the business forward. But while those are all important parts of a successful business strategy, none drive profitable growth like demand generation.

In this session, you’ll discover the process that successful businesses in the industry swear by to generate profitable leads, even in uncertain times and on limited budgets. Learn how to establish your own demand and growth strategies to take prospective clients from “I’m curious” to “I’m in!”

Salon and Spa Session PANEL: Leveraging Other Wellness Communities to Increase Your Beauty Business Select Panelists
Hear from several beauty businesses that are strategically creating relationships within their communities, often a missed opportunity in our marketing and retention efforts. Panelists will discuss how they have successfully leveraged local PR and media efforts, brand partnerships, and community involvement to build their businesses.

How to Maximize Revenue While Building Personal Connections with AI-powered Messaging The Hot Room's Hye Jin Kalgaonkar and Mindbody Product Experts
The way you communicate with your clients has changed (a lot!). What hasn’t changed? People still want to feel seen, heard, welcomed, and appreciated at your business. If you’re teaching in-studio or filling up with appointments, you don’t have time to talk to every client.

With an AI assistant, you do! See how you can empower your staff to step away from the front desk and focus on the clients in front of them. Your AI assistant can take care of the rest–building personal connections and nurturing new leads through texting.

Hye Jin Kalgaonkar of The Hot Room will talk about how she uses Messenger[ai] to automatically respond to hundreds of missed calls a month and share her experience successfully using texting to make sales and convert new clients at her business.

Come learn how to transform your sales process and customer experience with Messenger[ai].

4:15 PM – 5:30 PM
Expo Hall Open
7:00 PM – 10:00 PM
BOLD Bash at Petco Park
Day 3: Thursday, September 2
All times in Pacific Time (PT)
6:30 AM – 9:30 AM
Registration Open
7:00 AM – 8:30 AM
Expo Hall Open
7:00 AM – 7:45 AM
Wellness Classes

Sponsored by Studioease

BARRE | Refined Ericka Gray – Founder, BARRE + bay wreath
This transcendent class offers a blend of intensity and simplicity, benefitting newcomer and seasoned vet alike. Full body focus with a slow, smooth pace and soft music. Mindfully created to carefully elongate the body and target specific areas for support and injury prevention.

Muscle & Flow Shauna Harrison – Creator, Muscle & Flow
Yoga: Remixed. This class takes traditional yoga and gives it some edge. It’s part Power, part Vinyasa—fused with elements of sports training, fitness, and Pilates. Think Plyos and Poses. It’s heart-pumping and calming. It’s beast mode and zen. And it’s a whole lot of hip hop and R&B. Challenge your mind, body, and expectations and put some bass in your chakra. Go hard and go OM!

Healing Mind, Body, and Spirit Through Reiki Energy Meditation Scott Cvetkovski – Founder, One Heart Way
Reiki is a universal life force energy that promotes stress release, relaxation, relief from anxiety, and physical healing. In this class, students will be guided through an energy healing meditation and experience mind, body, and spirit healing.

8:30 AM – 10:00 AM
Unstoppable on the Main Stage

There is no greater force for changing the world than a powerful idea. We’ve curated an immersive, experience-based session featuring six short presentations and performances by extraordinary individuals. They’ve all tackled big stumbling blocks, personally and professionally. But through intention, and with unstoppable commitment, they’ve overcome those challenges to bring wellness to themselves, their communities, and our world. This session will energize and inspire you with transformative stories of grit, resilience, and creativity.

10:00 AM – 11:00 AM
Expo Hall Open
11:00 AM – 12:00 PM
Q&A Session with Dan Levy

Sponsored by Studioease

Join us for a lively conversation with the extraordinary Dan Levy. He’ll discuss the meteoric rise of his award-winning show, Schitt’s Creek, how it shifted the cultural conversation on representation, and how his determined and creative spirit supported its success.

12:00 PM – 2:00 PM
Break and Expo Hall Open
12:30 PM – 1:00 PM
Wellness Classes

Sponsored by Studioease

Twerk n’ Tone Shawnta Jackson – Owner, Body Dance and Fitness
Twerk n’ Tone is a high-cardio, high-energy dance fitness experience. This class offers a full-body workout with a focus on toning and sculpting your legs and glutes. Break a sweat and have a good time—while burning up to 800 calories!

Full Out Barre Ashley Trover – Owner, Full Out Barre Bryant
Burn major calories with this classic Full Out Barre (FOB) class. FOB classes are a mix of medium-intensity intervals for toning and balance, and high-intensity ballet-inspired intervals. FOB classes end with a full dancer’s stretch to increase flexibility.

Yoga + Beats Yvonne Schwartz – Founder, Yoga Off Broadway
A combined love for yoga and music led to the creation of this signature class. Join Yvonne for a unique experience you’re sure to remember, combining deep house beats with all-levels Vinyasa.

2:00 PM – 2:45 PM
Breakout Sessions

Social Media: Mastering The Game Without Sacrificing Your Mental Health Thomas Drew – Founder, 1AND1 LIFE
Social media is—and always will be—the Wild Wild West. To survive and thrive, you need to be aware of what’s trending, where your target audience is engaging, and how to tell a memorable story that drives results. The caveat: It’s never been harder to do so. We’re living through a social media mental health crisis, with people combating real problems like posting anxiety, social media burnout, and the dreaded comparison engine.
But there’s a way to balance all of this and still crush social media in a scalable, sustainable, and systematic way. After this course, you’ll understand the current social media landscape, where your attention should be, and how to leverage this understanding to produce results.

How to Know WHAT You Need to Know from Your Website Rebecca Leddick – President, LiveEdit
Google Analytics, local SEO, national SEO, Google My Business. organic traffic, paid ads… all of this jargon makes it hard to know what you really need to know from your website. This session will boil down the key metrics and information you need from your website to inform your marketing strategy. Walk away with an understanding of the top five website metrics to track, the benefits of different types of SEO, and how to use this information to drive meaningful results for your business.

PANEL: From Crowdfunding to Investor Sourcing—Securing Funds for Your Expansion Select Panelists
Whether you are looking for a startup loan for a first venture, investment backing to purchase a franchise, or examining more locations for an existing entity, capital is key—and sourcing capital is even more critical. This panel examines a multitude of options for funding—SBA loans, crowdfunding, capital leases, and capital loans—and which may be the most effective for your purposes.

Salon and Spa Session: Six Figure Hairdresser & Six Figure Sales Harry Duprey Wood IV – Author & Founder, Six Figure Hairdresser
A Six Figure Hairdresser is not a distinction reserved for celebrity stylists. The truth is that any stylist truly driven to succeed can adopt these practical steps to take their business to the next level and become a Six Figure Hairdresser.

3:00 PM – 3:45 PM
Breakout Sessions

Know Your Niche: Using Data to Identify Future Customers Connie Holen, Owner, Pixality Design
We all go into business with certain assumptions about who our clients will be. But data tells a better story. Once you have sales, you have valuable information that can help you move your marketing from “educated guess” to “researched strategy”—and that shift can save you massive amounts of money, stress, and time. Simply shouting your message of wellness or beauty into the world is expensive and ultimately ineffective.

The good news is that you don’t have to market blindly. Your Mindbody software gives you access to a lot of useful information. Paying attention to that information gives you the power and insight to align marketing messages to the people who are most likely to become enthusiastic clients. In this presentation, we’ll look at how to unlock the data in your Mindbody account to identify who your best clients are, how to optimize your sales process for them, and how to attract more just like them.

PANEL: Partnered in Business – Managing This Unique Relationship Select Panelists
Whether you’re business partners with a friend, spouse, family member, or silent partner, navigating this relationship can be littered with challenges, dramatic disagreements, and important compromises. The success of the business often hinges on the health of this pairing. This panel explores the effective tools and strategies that those long-partnered in business have learned along the way.

Salon & Spa PANEL: Staff Management, Strategy, Performance, & Leadership Select Panelists
Consumers are becoming more conscious of not only what they put in their bodies, but on their bodies as well. Transparency in product sourcing, ingredients, and production is becoming a desired practice, and the ability of businesses to follow suit will become increasingly important in the coming years. This panel highlights spa and salon businesses that have effectively adopted these practices and discusses how they’re using them to their advantage.

Mindbody Product Showcase: The Roadmap to a New Mindbody—Where We’re Headed and How to Join Us Mindbody Product Experts
At Mindbody, we want you and your staff to have more personal and meaningful experiences with your clients. We’re reimagining Mindbody to help you do just that—through a simple, powerful, and exciting platform. We’re completely rethinking and rebuilding your day-to-day schedule, insights about your business, and how you get the right client information at the right time. Join us to learn about our roadmap, how we’re doing things differently, and how your input and ideas can shape your future experience.

4:00 PM – 4:45 PM
Breakout Sessions

The Future of Fitness Studios: What the Best Are Doing Now Josh Leve – Founder and CEO, Association of Fitness Studios
In an overcrowded market marked by intense competition, the Association of Fitness Studios (AFS) is dedicated to carving out a niche for all current and aspiring studio and gym owners. In this session, we’ll look at what the best-of-the-best in the industry are doing that puts them in that higher tier to help you differentiate your business from the rest and grow like never before.

Take a Service Approach in Conducting Your Business Greg Walls – Owner, Performance Experience
Wellness, fitness, and performance coaching is about much more than exercise, and should always be rooted in servant leadership. A professional approach in this business is critical to sustaining organic growth and building a quality referral pipeline. This session takes you through tactics for how to grow and optimize a quality lead and prospect list; how to create follow up and follow through systems that educate and encourage community; and how to create a judgment-free culture of positive energy, with standards of excellence for everyone on your team.

Salon and Spa Session: Shutdown-proof & Massively Scale Your Business April Iannazzone – Owner, Med Spa Growth and Profitability
During this presentation, you’ll learn how to quickly position yourself and your business as the go-to. You’ll learn the additional revenue streams you must have in place to increase revenue (even during shutdowns), how to easily sell out your services without using high-pressure sales tactics, and how you can avoid wasting hours in energy-draining consultations. You’ll discover the #1 marketing strategy that will scale your business to levels you never imagined possible in 2021 and the ultimate shortcut to converting more high-quality leads and growing your business.

Get Clients Through the Door and Keep Them Coming Back Mindbody Product Experts
As we emerge from the era of lockdowns and restrictions, finding new customers is critical to successfully rebuilding your business. In this session, you’ll learn about key tools that Mindbody provides to help you not only attract new clients but also convert them to loyal customers.

Learn strategies for optimizing your Mindbody app listing to ensure potential clients can find your business and discover how Marketing Suite makes it easy to get the right message to the right customer, at the right time.

You’ll walk away with key insight into what is working for successful Mindbody customers and key strategies you can implement to help you effectively use the Mindbody app and Marketing Suite to grow your business and retain your customers.

Day 2: Wednesday, September 1
All times in Pacific Time (PT)
7:00 AM – 7:45 AM
Wellness Classes

Sponsored by Studioease

BollyX Manisha Vasishta – Instructor, BollyX
BollyX is a Bollywood-inspired dance fitness program that combines dynamic choreography with the hottest music from around the world. This cardio workout cycles between higher- and lower-intensity dance sequences to get you moving, sweating, and smiling!

8:20 AM - 8:30 AM
Virtual Welcome
8:30 AM – 8:45 AM
Conference Kickoff, Josh McCarter, Mindbody CEO
8:45 AM – 9:45 AM
Q&A Session with Jameela Jamil (Live only)

Be sure to attend this insightful conversation with actress and activist Jameela Jamil, who will share about her experiences as a performer, her passion for body neutrality, and her advocacy in exposing the dangers of toxic beauty products.

9:45 AM – 10:30 AM
Breakout Sessions

Medical Fitness 101 - Why Integrating Medical Fitness Can Benefit Your Members, Your Marketing , and Your Bottom Line Cosmo Wallan – Owner, Synergy Cubed
Medical fitness has been trending for several years but continues to be glossed over or pushed away by most commercial health clubs and fitness studios. COVID-19 has brought about many new health and sanitation standards, but medical fitness remains a totally new concept for most commercial clubs—one that is unfortunately poorly understood and often improperly implemented, but that may be absolutely essential for long-term survival in this new era of wellness.

How to Navigate a Successful Exit Strategy Mitch McGinley – Mindbody Certified Consultant
Are you ready to sell your business? Are you curious about the process—but not quite sure? Whether you’re looking to buy, sell, or just explore your options, this session will help you plan, execute, and close a deal that is tidy and effective for all. Topics will include valuation methods, current industry trends, and tips and tools to help you maximize your businesses value.

10:30 AM – 11:30 AM
Product Spotlight, Sunil Rajasekar, Mindbody President & CTO
12:00 PM – 12:45 PM
Wellness Classes

Sponsored by Studioease

What About Now? Yoga for Transformation Beth Shaw - YogaFit Training Systems Worldwide
Join YogaFit founder Beth Shaw as she focuses on the essence of YogaFit to affect change in all layers of your being. Breathe, feel, listen, let go, move, work, and be present. You'll love the energy and encouragement of this practice!

1:30 PM – 2:15 PM
Breakout Sessions

Rethinking Retreats: How a Resurgence in Travel Can Grow Your Fitness Business Ian Danielson – Founder, SolSeed Retreats, LLC
People in the US spend over $1 trillion per year on travel. Fitness studio owners are uniquely positioned to participate in this industry via its fastest growing segment: experiential travel. The landscape is changing—fitness-based travel isn’t just about the yoga retreat anymore. A well-designed and executed travel program allows you to provide transformative wellness experiences that meaningfully strengthen bonds within the group, develop professional skill sets on your team, and add to your bottom line. Join us to find out how you can tap into this fulfilling and lucrative side of the wellness market!

The IT Factor Lisa Simone Richards – Publicist and Founder, Lisa Simone Richards, Inc.
How do popular fitness brands like SoulCycle, Barry’s Boot Camp, and Orangetheory charge $30+ for a class and still have a waitlist, while a similar studio down the street is doing the same thing for half the price, but is barely half full? What are these name brand fitness businesses doing to create sold out status and build a following of raving fans who are willing to pay top dollar—and how can you do the same?

How to Make Over $1 Million Next Year in Your Gym, Working Just 1 Day Per Week! Steve Grant – Owner, Rushcutters Health
In this session, we’ll discuss the five stages of creating a million-dollar gym (even with gyms all around you), how to identify what’s missing in your business right now, and what specific actions you need to take to grow fast! We’ll cover three common mistakes that waste time, money, and effort, and look at real-life case studies of gyms crushing it right now—and what they’re doing differently.

Salon and Spa Session: Marketing Reboot… A Fresh Twist on the “Tried and True” Alexis Ufland | Owner, Lexi Design
In this fast-paced digital world, creating a marketing plan for your spa or salon is getting more confusing and expensive. It seems the more we digitally engage, the less we emotionally connect. The trick is to give the time-tested methods a fresh new twist. This class will share the secret of how to modernize those “tried-and true” marketing programs for today’s clients—from loyalty programs to referral tactics, strategic partnerships to testimonials. You’ll learn how a fresh and relevant approach can build better relationships so your clients stay loyal, buy more, and spread the word!

2:30 PM – 3:15 PM
Breakout Sessions

Invigorate Your Online Marketing to Dominate Your Market Billy Polson – Founder, The Business Movement
Is your online marketing successfully connecting you with your ideal customers and inspiring them to become paying clients? In this workshop-style lecture, attendees will perform a complete assessment of their current online marketing presence, including their search engine performance, website design, social media presence, and online reviews. Then, using the same essential marketing elements and strategic techniques used by our industry’s most successful brands, you’ll develop a clear plan to upgrade your most beneficial online marketing methods in order to better represent your brand, attract your ideal customers, and convert them.

How to Leverage the Power of the Small Group Training Business Model In-person or Online Micah Logan – Owner, Meld Fitness + Wellness
This session will highlight the benefits of the online and in-person small group training (SGT) business model. We’ll detail crucial areas of this model that need to be nailed down in order to grow and generate consistent revenue—steps you can implement immediately. We’ll also cover why community is key for the SGT model, and how to build that SGT community. Learn how to implement an accountability program that is unrivaled and how to effortlessly transition from one-on-one and/or team training to the SGT model.

Salon and Spa Session: Hiring the Perfect Fit Amy Carter | Founder, Empower You Consulting
Have you hired the perfect people for every position? If so, would you teach a class for us? If not, this session will give you a leg up when it comes to recruiting and retaining employees, identifying the potential hidden in each of your candidates, and how new hires can strengthen or sabotage your company culture. Ideal for salon and spa owners ready to hire rock stars instead of one-hit-wonders.

3:30 PM – 4:15 PM
Breakout Sessions

Democratizing Fitness: Confidently Creating an Inclusive Space Amanda Young - Founder, Face the Change
We've all been paying attention to the conversation around race, inclusion, and change in 2020. But with all this overwhelming information at hand, what can the day-to-day fitness professional do to create a ripple effect in such a monumental tidal wave? Often, people hold back from participating in activism and systemic change for fear of getting it wrong, but through this transformational session, you’ll learn how to create an inclusive space for all communities (including BIPOC), regardless of access and privilege.

Salon and Spa Session: How to Maximize Revenue Through Masterful Retailing Lisa Starr – Principal, Wynne Business Consulting
This session will teach you how to effectively incorporate retail sales into every appointment and transaction with your customers. It’s all about building the client’s confidence and trust in what you are recommending to them as a professional. They are going to purchase product somewhere, so it should be with a stylist or therapist that they can trust to make the best suggestions for their skin, hair, health, etc. You’ll learn techniques and tricks that make retailing easy for anyone.

Day 3: Thursday, September 2
All times in Pacific Time (PT)
7:00 AM – 7:45 AM
Wellness Classes

Sponsored by Studioease

Strong National Marco Trafecante-Lamboy – Founder, Dance Fitness Collaboration
Stop counting the reps. Start training to the beat. Strong National combines body weight, muscle conditioning, cardio, and plyometric HIIT training moves synced to original music that has been specifically designed to match every single move.

Barre Fight Jada Bruce – Owner, Barre Fight
Barre Fight provides a fast-paced Barre + Cardio Kickboxing hybrid experience.

7:45 AM – 8:30 AM
Break
8:30 AM – 10:00 AM
Unstoppable on the Main Stage

There is no greater force for changing the world than a powerful idea. We’ve curated an immersive, experience-based session featuring six short presentations and performances by extraordinary individuals. They’ve all tackled big stumbling blocks, personally and professionally. But through intention, and with unstoppable commitment, they’ve overcome those challenges to bring wellness to themselves, their communities, and our world. This session will energize and inspire you with transformative stories of grit, resilience, and creativity.

10:00 AM – 11:00 AM
Product Highlight Sessions

Mindbody Product Showcase: The Roadmap to a New Mindbody—Where We’re Headed and How to Join Us Mindbody Product Experts
At Mindbody, we want you and your staff to have more personal and meaningful experiences with your clients. We’re reimagining Mindbody to help you do just that—through a simple, powerful, and exciting platform. We’re completely rethinking and rebuilding your day-to-day schedule, insights about your business, and how you get the right client information at the right time. Join us to learn about our roadmap, how we’re doing things differently, and how your input and ideas can shape your future experience.

Get Clients Through the Door and Keep Them Coming Back Mindbody Product Experts
As we emerge from the era of lockdowns and restrictions, finding new customers is critical to successfully rebuilding your business. In this session, you’ll learn about key tools that Mindbody provides to help you not only attract new clients but also convert them to loyal customers.

Learn strategies for optimizing your Mindbody app listing to ensure potential clients can find your business and discover how Marketing Suite makes it easy to get the right message to the right customer, at the right time.

You’ll walk away with key insight into what is working for successful Mindbody customers and key strategies you can implement to help you effectively use the Mindbody app and Marketing Suite to grow your business and retain your customers.

11:00 AM – 12:00 PM
Q&A Session with Dan Levy (Live only)

Sponsored by Studioease

Join us for a lively conversation with the extraordinary Dan Levy. He’ll discuss the meteoric rise of his award-winning show, Schitt’s Creek, how it shifted the cultural conversation on representation, and how his determined and creative spirit supported its success.

12:00 PM – 1:00 PM
Product Highlight Sessions

How to Perfect Your Virtual Experience–and Grow Your Revenue William Greene and Jason Grosso of Burn Boot Camp, Michael Jay of Yoga Biz Champ, and Mindbody Product Experts
Oh, the places you can go–with virtual. If you’re hungry to learn how live streaming and video on demand can launch your business to greater heights, this session is for you. We’ll chat with Burn Boot Camp and Yoga Biz Champ to show you just how far you can go.

With an insider look into how to run your hybrid (virtual and in-person) classes, top instructor tips and tricks for an optimal client experience, and behind-the-scenes access to dialed-in tech setups, you’ll learn how to provide a top-notch experience for your clients–that keeps them coming back for more.

Not only will you walk away with what it takes to thrive in this industry, but you will get a sneak peek into what Mindbody is doing to help you get there.

How to Maximize Revenue While Building Personal Connections with AI-powered Messaging The Hot Room's Hye Jin Kalgaonkar and Mindbody Product Experts
The way you communicate with your clients has changed (a lot!). What hasn’t changed? People still want to feel seen, heard, welcomed, and appreciated at your business. If you’re teaching in-studio or filling up with appointments, you don’t have time to talk to every client.

With an AI assistant, you do! See how you can empower your staff to step away from the front desk and focus on the clients in front of them. Your AI assistant can take care of the rest–building personal connections and nurturing new leads through texting.

Hye Jin Kalgaonkar of The Hot Room will talk about how she uses Messenger[ai] to automatically respond to hundreds of missed calls a month and share her experience successfully using texting to make sales and convert new clients at her business.

Come learn how to transform your sales process and customer experience with Messenger[ai].

1:00 PM - 1:45 PM
Wellness Classes

Sponsored by Studioease

Soul Shakin’ Yoga Alex Cole – Founder, YoYo Yogi
Soul Shakin’ Yoga is a mind-bendin’, body-stretchin’, peace-providin’ power yoga class imbued with philosophy and grounded in the belief that a strong physical practice is a vehicle to connect our body, mind, and soul.

2:00 PM – 2:45 PM
Breakout Sessions

The Experience Age: Personalizing the Member Journey Emma Masters – Founder, Experience Consulting
This engaging session will provide you with the most up-to-date, ready-to-apply information to help you maximize results, retention, and value in your fitness facility. We’ll detail the evolution from the “Information Age” to the “Experience Age,” explore generational shifts in values, and teach you our five key principles for crafting the ultimate personalized, end-to-end member experience.

How Health Plans Are Baking In Fitness Benefits and the Effect on the Wellness Industry Ed Buckley – CEO, Peerfit
The new buzzword in the fitness industry is “corporate wellness,” and it’s not hard to see why: the revenue is sound and consistent, and the member population is engaged and active. The next evolution of this industry is upon us, with health plans getting directly involved and paying for employee’s fitness activities. Hear key data points and statistics on the success of a fully funded fitness benefit—and learn what it means for you.

10x Your Intro Offer Sales with Retargeting Funnels Mark Firehammer – Founder, The Pilates Studio
No matter the source of your website traffic, whether it’s from paid search using Google ads, Facebook ads, social media campaigns on any platform, referrals, or organic search, you don’t want to miss this presentation. We’ll outline how to correctly plan retargeting campaigns to increase intro offer (or any) sales, nurture non-converting visitors to get the most from your web traffic, avoid campaign-killing “banner blindness,” and then put it all on autopilot. We’ll look at a case study of our own 10X Retargeting Funnels that will show the actual data behind the use of retargeting ads for nurturing new clients into your fitness business.

3:00 PM – 3:45 PM
Breakout Sessions

Read Your Numbers Like a Boss: Unleashing Your Profit Potential Nina Israel – Owner, Taryn Financial
Are you working hard or working smart when it comes to your business? How do you know where to focus your resources? Too often, business owners feel overwhelmed when it comes to making financial decisions. But once you know how to use your financials, you can eliminate the guesswork, quickly correct the activities that are costing you money, and maximize your profits. This session will show you how to read your numbers like a boss, optimize your operations, and positively impact your financial results. Not only will your confidence with numbers skyrocket, but so will the cash in your bank.

The Attention Economy: Learn How to Gain and Hold Your Customer’s Attention Online Richard Toutounji – Founder, COM Marketing
Are you looking to position your business in the market a little differently? Maybe appeal to a more diverse audience, or just give what feels like an outdated look a facelift? In this panel discussion, we’ll look at how to get clear on what you want your brand to say about your business, and how to most effectively strategize and execute either a brand refresh or a total re-brand.

Automation or Personalization? Why That’s the Wrong Bloody Question Nt Etuk – Founder & CEO, FitGrid
As our businesses grow and we get busier and busier, with less and less time to reach out and truly connect with our clients, the question cannot be, “What can I automate and what can I personalize?” Learn why the question must be, “What can I not afford to personalize?” Then learn how to answer that question in a way that works for your business.

Salon and Spa Session: Create the Ultimate Client Experience Lisa Starr – Principal, Wynne Business
Client retention is more than just a metric, it's a routine. Have you established intentional practices at your spa or salon designed to enhance the customer experience and promote future appointments? Is everyone on your team trained and efficient in executing these practices? You can grow your customer ticket value and increase re-bookings with a few simple steps. This session covers how to motivate staff to focus on customer service and strategic and authentic follow-up sequences, and how to communicate the value of products and add-ons.

4:00 PM – 4:45 PM
Breakout Sessions

To Grow or Not to Grow Jen Hamilton – Founder, Oxygen Yoga & Fitness
Is your business ready for the next phase of growth? We’re always told that growth is good—that it’s the whole reason we’re even in business. But there’s a time and place for everything—growth included. Are you ready? Is the business working? If you want to franchise your business, your business model must first be proven. To establish credibility to sell franchises, you’ll need to show you’ve got a successful system in place. Is the business demonstrating consistently strong performance and consumer interest and acceptance? This session will help you get real with your expectations and set yourself up for success when you do decide to take that next step—or not to!

How to Build a Team That Shares Your Vision Jaimi Jansen – Founder, Santa Cruz Core
Learn how to develop and manage a team that allows you to be able to work on your business instead of in it. This session will cover management skills to help you hire, maintain, and build the kind of team that will allow both you and your business to thrive.

Day 3 – Thursday, September 2
All times in Pacific Time (PT)
8:30 AM – 10:00 AM
Unstoppable on the Main Stage

There is no greater force for changing the world than a powerful idea. We’ve curated an immersive, experience-based session featuring six short presentations and performances by extraordinary individuals. They’ve all tackled big stumbling blocks, personally and professionally. But through intention, and with unstoppable commitment, they’ve overcome those challenges to bring wellness to themselves, their communities, and our world. This session will energize and inspire you with transformative stories of grit, resilience, and creativity.

10:00 AM – 11:00 AM
Product Highlight Sessions

Mindbody Product Showcase: The Roadmap to a New Mindbody—Where We’re Headed and How to Join Us Mindbody Product Experts
At Mindbody, we want you and your staff to have more personal and meaningful experiences with your clients. We’re reimagining Mindbody to help you do just that—through a simple, powerful, and exciting platform. We’re completely rethinking and rebuilding your day-to-day schedule, insights about your business, and how you get the right client information at the right time. Join us to learn about our roadmap, how we’re doing things differently, and how your input and ideas can shape your future experience.

Get Clients Through the Door and Keep Them Coming Back Mindbody Product Experts
As we emerge from the era of lockdowns and restrictions, finding new customers is critical to successfully rebuilding your business. In this session, you’ll learn about key tools that Mindbody provides to help you not only attract new clients but also convert them to loyal customers.

Learn strategies for optimizing your Mindbody app listing to ensure potential clients can find your business and discover how Marketing Suite makes it easy to get the right message to the right customer, at the right time.

You’ll walk away with key insight into what is working for successful Mindbody customers and key strategies you can implement to help you effectively use the Mindbody app and Marketing Suite to grow your business and retain your customers.

11:00 AM – 12:00 PM
Q&A Session with Dan Levy (Live only)

Sponsored by Studioease

Join us for a lively conversation with the extraordinary Dan Levy. He’ll discuss the meteoric rise of his award-winning show, Schitt’s Creek, how it shifted the cultural conversation on representation, and how his determined and creative spirit supported its success.

12:00 PM – 1:00 PM
Product Highlight Sessions

How to Perfect Your Virtual Experience–and Grow Your Revenue William Greene and Jason Grosso of Burn Boot Camp, Michael Jay of Yoga Biz Champ, and Mindbody Product Experts
Oh, the places you can go–with virtual. If you’re hungry to learn how live streaming and video on demand can launch your business to greater heights, this session is for you. We’ll chat with Burn Boot Camp and Yoga Biz Champ to show you just how far you can go.

With an insider look into how to run your hybrid (virtual and in-person) classes, top instructor tips and tricks for an optimal client experience, and behind-the-scenes access to dialed-in tech setups, you’ll learn how to provide a top-notch experience for your clients–that keeps them coming back for more.

Not only will you walk away with what it takes to thrive in this industry, but you will get a sneak peek into what Mindbody is doing to help you get there.

How to Maximize Revenue While Building Personal Connections with AI-powered Messaging The Hot Room's Hye Jin Kalgaonkar and Mindbody Product Experts
The way you communicate with your clients has changed (a lot!). What hasn’t changed? People still want to feel seen, heard, welcomed, and appreciated at your business. If you’re teaching in-studio or filling up with appointments, you don’t have time to talk to every client.

With an AI assistant, you do! See how you can empower your staff to step away from the front desk and focus on the clients in front of them. Your AI assistant can take care of the rest–building personal connections and nurturing new leads through texting.

Hye Jin Kalgaonkar of The Hot Room will talk about how she uses Messenger[ai] to automatically respond to hundreds of missed calls a month and share her experience successfully using texting to make sales and convert new clients at her business.

Come learn how to transform your sales process and customer experience with Messenger[ai].